Skip Main Navigation
Page Content
This event has ended

Understanding User Experience: A Full-Day Workshop

General Assembly

Sunday, April 1, 2012 from 9:30 AM to 5:30 PM (EDT)

Ticket Information

Ticket Type Sales End Price Fee Quantity
Single Ticket Ended $299.00 $15.94

Share Understanding User Experience: A Full-Day Workshop

Event Details


Understanding User Experience: A Full-Day Workshop

Sunday, April 1st from 9:30 am - 5:30 pm

User experience is at the heart of building a successful company. In this day-long workshop, experts in experience principles and design will provide students with a meaningful introduction to the art and science of building great user experiences.

The course will be introductory, intended for people with no formal background in user experience or design. It will focus on giving students a framework and methodology from which to translate their visions into usable, compelling products. It will cover topics ranging from lean user experience principles to storytelling to design patterns and user research. It will not cover the use of specific tools or the practice of wireframing.

Instructors represent top talent from agencies and startups who specialize in designing and building products that users love. Topics to be covered include the principles of user experience design, lean user experience methodologies, storytelling and user flows.


Registration at GA Front Desk
9:30 - 11:00 AM

Abby Covert :: Information Architect, The Understanding Group

User Experience Heuristics

11:15 - 12:15 PM

Jeff Gothelf :: Principal, Proof

Lean UX: Applying Lean Principles to Improve User Experience

12:15 PM Lunch Served
12:30 - 1:30 PM

Hong Qu :: Former UI Designer, YouTube

Rapid Prototyping the User Experience

1:30 - 2:30 PM

Robert Lenne :: Head of Design,

Building Branded UX

2:30 - 3:30 PM

Luke Miller :: Lead Mobile UX Architect, Wall Street Journal

Mobile As a Paradigm Shift

3:30 - 4:30 PM

4:30 - 5:30 PM

Erin Sparling :: Director of Design, Wall Street Journal

The Boundary Conditions of a Medium

Alex Sarlin :: Senior Producer, Scholastic

 Real-world Influences of UX




Hong Qu builds social media tools that help us better understand ourselves and the world around us.  As an early employee of YouTube, he led teams of designers and engineers to launch key features such as the homepage, channels, and playlists.  Besides YouTube, Hong has worked at Yahoo, Google, and various start-ups in New York and Silicon Valley. Hong has a Master's degree from UC Berkeley's School of Information focusing in social media practice and research.

Abby Covert is an Information Architect at The Understanding Group. Whether she is working on consumer packaged goods or healthcare, Abby aims to make the unclear, clear. She believes firmly that while no one likes to be advertised to, everyone loves a quality brand experience. Abby has created a diverse portfolio of user-centric strategies and deliverables for a wide range of brands focused in healthcare, consumer packaged goods, retail, beer, fast food and automotive. For her efforts in the advertising world she was recently listed by Direct Marketing News as one of the top 30 marketers under 30.

Robert Lenne is the Design Director of, an art discovery service launching later this year. He joined from the design and innovation firm IDEO, where he specialized in developing new digital services and value propositions for organizations ranging from start-ups to Fortune 500s. His work has been featured by FastCompany, NPR, The Atlantic, The Guardian, and Wired and won numerous awards including an IDEA award. Follow his ramblings here: @robertlenne

Luke Miller is the lead Mobile UX Architect for the Wall Street Journal. He holds a MS in Information Science from the University of North Carolina at Chapel Hill where he studied HCI and worked with the RENaissance Computing Institute to employ novel interfaces and that consider the interpretive strategies of user varying demographics. Currently he lives in Brooklyn and is always in the midst of some new crazy project.

Jeff Gothelf has spent a 14 year career as an interaction designer, Agile practitioner, user experience team leader and blogger. He is one of the leading voices on the topic of Agile UX and Lean UX. In addition, Jeff is the author of the upcoming O'Reilly book (2012), Lean UX: Getting Out of the Deliverables Business. He is a highly sought-after international speaker having presented at EuroIA, SXSW, IA Summit, Interaction (IxDA), London IA, the Agile conference and Startup Lessons Learned. Jeff has led cross-functional product design teams at TheLadders, Publicis Modem, WebTrends, Fidelity, and AOL while maintaining a strong advisory and mentorship presence in the startup communities of New York City and Silicon Valley. Most recently he launched Proof - a lean product innovation studio in NYC.

Alex Sarlin is a Senior Producer at Scholastic building motivation UX for early readers. He was Content Management Solutions at Knewton, and has consulted on educational technology for the New York Times, Worldwide Biggies and Thirteen/WNET. He earned his MA in Instructional Design and Technology from Teacher's College, Columbia. 

Erin Sparling is the Director of Design Technology at the Wall Street Journal, managing the team responsible for the front-end of and related Dow Jones flagship properties. In his free time, Erin has spoken at SXSW Interactive, photographed for, and explored the uncanny valley with a previous career in illustration and package design.s.

Can't make it? Sign up at to stay in the loop on future events and classes.


Have questions about Understanding User Experience: A Full-Day Workshop? Contact General Assembly

When & Where

902 Broadway, 4th Floor
New York, 10010

Sunday, April 1, 2012 from 9:30 AM to 5:30 PM (EDT)

  Add to my calendar


General Assembly

General Assembly is a campus for technology, design, and entrepreneurship. We provide educational programming, space, and support to facilitate collaborative practices and learning opportunities across a community inspired by the entrepreneurial experience.

  Contact the Organizer

Please log in or sign up

In order to purchase these tickets in installments, you'll need an Eventbrite account. Log in or sign up for a free account to continue.