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Understanding the LGBT Consumer: An $800 Billion Dream Market

TTMA, The Travel and Tourism Marketing Association

Wednesday, June 6, 2012 at 11:30 AM (PDT)

Long Beach, CA

Understanding the LGBT Consumer: An $800 Billion Dream...

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Ticket Type Sales End Price Fee Quantity
TTMA Member Ended $45.00 $3.24
TTMA Non-Member Ended $55.00 $3.74
Expedia Membership Ended $98.75 $5.93

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Event Details

 

TTMA & OutThink Partners

 


PRESENT


Understanding the LGBT Consumer

 

Dubbed an $800 billion “dream market” two decades ago by The Wall Street Journal, the gay and lesbian market is brand loyal, influential and economically resilient.

  • Find out which characteristics make this segment so appealing to companies and organizations across a variety of industries, and particularly travel and tourism .
  • Uncover ways to effectively tap in to gain a share of this market.
  • Learn about the agencies and organizations leading the way in the LGBT market.


Steve Roth is principal and founder of OutThink Partners, a leading communications and marketing agency specializing in the lesbian, gay, bisexual and transgender (LGBT) market.

Steve is also President elect of PRSA - Public Relations Society of America's Los Angeles Chapter

 

Wednesday, June 6,  2012

MOLAA - Museum of Latin American Art

628 Alamitos Avenue

Long Beach, CA  90802


 

Registration Begins at 11:30 am

Luncheon Program Begins: 12:00pm - 1:30 pm

 

Parking: Parking is on site and is Free!



If you wish to pay by cash or check at the door,

please RSVP by emailing susan@ttma.org

Questions?:  Please call (626)298-1987

Have questions about Understanding the LGBT Consumer: An $800 Billion Dream Market? Contact TTMA, The Travel and Tourism Marketing Association
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When & Where


MOLAA - Museum of Latin American Art
628 Alamitos Avenue
Long Beach, CA 90802

Wednesday, June 6, 2012 at 11:30 AM (PDT)


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TTMA, The Travel and Tourism Marketing Association

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Questions?   susan@ttma.org or call (626)298-1987

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