Understanding Pay-Per-Click/Google Marketing with Anna Hutson
Wednesday, March 6, 2013 from 6:00 PM to 8:00 PM (PST)
Portland, United States
About the Seminar:
To generate targeted leads, sales and awareness, many small businesses are utilizing pay-per-click (PPC) advertising. These ads generally appear in search results pages, websites in the google display network, and social networking sites.
PPC advertising can be very cost-effective when managed properly, due to the ability to target keywords, specific geo-locations, messaging and landing pages. Beyond basics, there are many advanced tactics that can help small business owners elevate the performance of their campaigns above competitors. This seminar will focus on PPC advertising tactics such as PPC campaign research, planning, implementation and account management. Anna Hutson of Formic Media will discuss how small business owners can implement tactics such as ad extensions, display advertising, remarketing, mobile advertising and local advertising. You will leave this seminar with additional insight and actionable takeaways for taking your campaigns to the next level.
About the Presenter:
Anna Hutson has been with Formic Media since the company’s inception, driving the strategy and execution of search engine optimization (SEO), pay-per-click (PPC) and social media marketing initiatives for clients such as Barre3, Beaverton Toyota, Continental Van Lines, Prometheus Real Estate Group, and Teva®. Leveraging her attention to detail and desire to provide top-notch client service, Anna is responsible for the overall growth, strategy and retention of client accounts, the evolution and development of services, and internal marketing to help drive company growth.
In addition to being a speaker and instructor at seminars such as Clark College Corporate Education and the Software Association of Oregon (SAO), Anna also regularly contributes to Formic’s blog, monthly Seminar Series and has been published in industry publications such as iMedia Connection, Business2Communty and MarketingSherpa. Also active in the community, Hutson serves on the Board of Directors for the Cascade Academy Foundation (CAF), as well as the Associate Board for SMART (Start Making a Reader Today). Anna’s background includes developing and executing integrated marketing campaigns using traditional media for clients at Datamark, Inc., a direct response, lead acquisition management agency in Spokane, Washington; where she also earned her Bachelor of Arts degree in Public Relations from Gonzaga University and is a proud “Zag for life."
As a Seattle native, Anna brings a Pacific Northwest love for the outdoors and can be found cheering on the Zags, playing with her dog, or downhill skiing.
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When & Where
Mercy Corps Northwest
Do you feel stuck in your business because of lack of information? Classes at Mercy Corps Northwest offer you a deep exploration in a range of business topics covering technology, marketing, finance, law, and more. Our classes give you actionable tools to apply directly to the business problems you are facing today. We also create a forum help you to connect with entrepreneurs just like you and develop a stronger network.
Classes are taught by professionals who are experts in their fields. They bring a diverse set of knowledge to the classroom, and are receptive to individual business problems. Learn more about our presenters.
Mercy Corps Northwest works to assist motivated low-income individuals improve their lives through starting or expanding a small business. We provide funding, matched savings and other services that help clients increase their economic self-sufficiency through self-employment.
More information on Mercy Corps Northwest and our other services can be found at www.mercycorpsnw.org