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General Assembly London

Understanding Funnels and Analytics

General Assembly London

Wednesday, April 10, 2013 from 7:00 PM to 8:30 PM (BST)

London, United Kingdom

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Ticket Type Sales End Price Fee Quantity
Single Ticket Ended £20.00 £0.00

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Event Details

Understanding Funnels and Analytics 

Grey Baker, Head of Metrics, GoCardless

Wednesday, April 10th from 7:00 pm - 8:30 pm

What's stopping customers signing up for your product? Or becoming paying users? Are the changes you're making having a effect?

With a few hours investment in simple analytics you can answer all of the above questions. Even better, you can start using your data to drive your decision-making.

In this class attendees will learn the tools and techniques to understand and grow their user base, including:

  • What data to collect, and how to collect it
  • How to analyse it meaningfully, including moving beyond out-of-the-box tools
  • Two powerful ways to view your data (funnels and cohort analysis) 
  • Common metrics mistakes 

The content is unashamedly focused on small companies ( < 25 employees), who face different challenges gathering and analysing data to large organisations.

The class will look at small sample sizes and limited resources straight-on, with no time for dealing with how the Obama campaign used A/B testing.


  • Grey Baker heads up analytics at GoCardless, an online payments startup. Previously he waded through data at McKinsey and Cambridge.

Can't make it? Sign up at GA London to stay in the loop on future events and classes.

Our Refund Policy: Plans change. We get it. But if you can't make it to a class/workshop, please email us at at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

Have questions about Understanding Funnels and Analytics? Contact General Assembly London

When & Where

4-5 Bonhill Street

United Kingdom

Wednesday, April 10, 2013 from 7:00 PM to 8:30 PM (BST)

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General Assembly London

General Assembly London is a campus for technology, design, and entrepreneurship. We provide educational programming, space, and support to facilitate collaborative practices and learning opportunities across a community inspired by the entrepreneurial experience.

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