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UK Digital Communications Event: Reach More People


Thursday, 21 November 2013 from 08:30 to 15:15 (GMT)

UK Digital Communications Event: Reach More People

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Event Details

Reaching More People: Transforming Public Service Delivery with Collaborative Communications

Note: Due to the overwhelming interest in the UK annual digital communications conference, we have reached full capacity and registration for the in-person event has closed. For those who would still like to join us, please sign up for the waitlist. We will notify you if a spot opens up and also send you a link to a Live Webcast of the conference so you can join us virtually. 

Hosted by GovDelivery

Would reaching hundreds or thousands of people with digital communications help your organisation meet Digital by Default initiatives? Are you working collaboratively across all levels of government to transform your services delivery and have real impact on channel shift goals?

If you’re a government communications professional grappling with how to measure your impact and how to demonstrate the value of your communications to your organisation, register for our annual UK Digital Communications event.

Hear from private sector thought leaders and public sector experts, including some of your most successful peers in government, who will provide insightful communication strategies and tactics that you can use to drive customer actions and help you meet channel shift and mission goals.

The agenda will also provide ample time for you to network with colleagues and interact with speakers.

The event is free for all government employees and contractors. Non-government registrations will be subject to approval by the hosts. Register today for the UK Digital Communications Event. Space is limited!


08:30 - 9:30
09:30 - 09:40 Welcome
Nick Halliday, Digital Channels Manager, National Audit Office
09:40 - 09:45

Dave Worsell, Director, Government Solutions, GovDelivery

09:45 - 10:30
The State of Local Government Communications
Carl Haggerty, Digital Communications Manager, Devon County Council
10:30 - 11:00

Unitary Government Success Story
Rosanna Coppen, Communications Manager, Southampton City Council

11:00 - 11:30


11:30 - 12:15 Government Digital Service
Neil Williams, Product Manager, GOV.UK, government section
12:15 - 12:45

Central Government Success Story
Gavin Parkinson, e-Marketing and Online Evaluation Manager

12:45 - 13:45 Buffet Lunch
13:45 - 13:50

Excellence in Digital Communication Award Presentation
Dave Worsell, Director, Government Solutions, GovDelivery
Southampton City Council
Vehicle Operator Services Agency (VOSA)

13:50 - 14:30 Central Government Success Story
Oliver McGuire, SME Education Strategy Manager, HM Revenue & Customs
Mike Brook, Senior SME Education Strategy Analyst, HM Revenue & Customs
14:30 - 15:00

The Power of the Message
Scott Burns, CEO & co-Founder, GovDelivery

15:00 - 15:15 Closing Remarks
Dave Worsell, Director, Government Solutions, GovDelivery
15:15 - 16:30

Drinks & Networking  

Featured Speakers

Carl HaggertyCarl Haggerty
Digital Communications Manager, Devon County Council

Carl leads the Digital Communications Team at Devon County Council where he champions and develops the digital agenda within the council as well as oversees the council’s corporate web presence and intranet. With over 17 years experience working in Local Government, Carl has spent the last decade honing in on ICT, Communications, Web and Social Media. He has a varied background working on Local Government issues such as Strategic ICT, Communications and Marketing, Sustainable Development, Community Engagement, Tourism and Economic Development. Carl also serves as Chair of LocalGov Digital—a practitioner network created under the fundamental principle that local government should be ‘open by default and digital by design’.

Rosanna CoppenRosanna Coppen
Communications Manager, Southampton City Council

Rosanna started her career 13 years ago working on pan-European accounts such as DHL Western Europe at global advertising agencies including McCann Erickson and Ogilvy Group. Three years ago she moved out of London and home to Hampshire, to take on the role of Marketing Manager at Southampton City Council. Her role encompassed design, advertising, sponsorship, internal communications and marketing. She has recently been promoted to Communications Manager and now also manages media relations, events, customer insight, and digital communications (excluding the website). Her overarching objectives include enhancing the council’s profile and reputation, putting the customer at the centre of all communications, supporting the ongoing sustainability of the council and providing evidence based communications.

Neil WilliamsNeil Williams
Product Manager, GOV.UK, Inside Government

Neil currently manages the product build-out of GOV.UK, designed to incorporate hundreds of government websites into a single source of government information. Neil is passionate about using digital products to change things for the better. Prior to working for Government Digital Service, Neil held multiple posts at the Department for Business, Innovation and Skills. With more than a decade of experience working within Central Government, Neil is focused on using digital technology to revolutinise how citizens interact with government.

Oliver McGuireOliver McGuire
Senior SME Education Strategy Analyst, HM Revenue & Customs

Oliver joined HMRC Business Customer and Strategy in April 2013, taking up the responsibility of setting the strategic direction of SME Education. He works to align the SME Education activity to the wider Government digital agenda, while assessing SME Education performance in achieving customer, business and revenue benefits. Oliver started his career as an analyst programmer developing data management and reporting tools for global performance monitoring systems at HSBC and then later the Royal Bank of Scotland. He then entered the world of law enforcement with the Metropolitan police as an Intelligence Analyst before joining HMRC (then HMCE) in the same role but with a national remit. During 8 years as an Intelligence Analyst within HMRC he supported the development of organised crime strategy, particularly concerning identity fraud and cybercrime, influencing the development of HMRC online services. Oliver has a BA (Hons) in Computing and Information Systems from Brighton University.

Mike BrookMike Brook
Senior SME Education Strategy Analyst, HM Revenue & Customs

Mike works with education policy for HMRC. He is currently focusing on making improvements to the help provided for business customers commissioning a wide range of research, online learning, a new webinar system, YouTube, Twitter offerings and the new outbound email service. Mike helps to evolve policy on how to get the best results with the digital methods of help available. Mike joined HMRC right out of school and has worked in a wide range of capacities in his tenure at HMRC including individual and company investigation, tax technical management and now education policy.

Gavin ParkinsonGavin Parkinson
e-Marketing and Online Evaluation Manager, Health and Safety Executive

As the e-Marketing and Online Evaluation Manager with the Health and Safety Executive (HSE), Gavin launched and manages a growing government email marketing service. Gavin has over a decade of experience as a digital communicator for the HSE. Over the last five years, he has run the HSE’s digital marketing channels, including email newsletters, RSS Feeds, search and more recently LinkedIn.

Scott BurnsScott Burns
CEO & co-Founder, GovDelivery

Scott co-founded GovDelivery in 2000 and has spent the past decade supporting his passion of encouraging open government, civic engagement, and technology innovation in the public sector. Scott’s passion for improving government’s ability to communicate with the public and his deep understanding of cloud-based technology helped him expand GovDelivery from serving local government in the U.S. to serving large central government agencies and major local governments in the U.S. and U.K. Scott led GovDelivery’s effort to acquire GovLoop, the largest social network for public sector employees, in 2009. GovLoop now has more than 100,000 members worldwide.

Dave WorsellDavid Worsell
Director, Government Solutions, GovDelivery

David manages GovDelivery Europe, a division of the world’s leading provider of government-to-citizen communications solutions. David has helped guide GovDelivery’s rapid growth in the UK and Europe, which now serves more than 60 local and central government organisations, including GOV.UK, HMRC, DoH, many local authorities, the European Space Agency, and European Parliament. David has a technical background with over 15 years of experience in consulting on and providing information management, electronic publishing and digital communication systems to the public sector. David is an expert in the use of digital engagement technologies and the obstacles that Government must overcome to engage the public. In 2013 David was elected to join the Intellect Public Sector Council (PSC) to provide an authoritative perspective on government technology and SME issues.

Do you have questions about UK Digital Communications Event: Reach More People? Contact GovDelivery
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When & Where

National Audit Office (London Victoria)
157-197 Buckingham Palace Road
SW1W 9SP London
United Kingdom

Thursday, 21 November 2013 from 08:30 to 15:15 (GMT)

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Over 1,000 public sector organizations use GovDelivery’s highly-secure cloud solutions every day to enhance the citizen experience for more than 100 million people. GovDelivery offers leading solutions or managing government communications, internal and external learning, and open data. The GovDelivery Network offers a unique and impactful way for public sector organizations to work together to cross promote content and increase digital reach. Organizations using GovDelivery see higher utilization of citizen services and greater citizen engagement.

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UK Digital Communications Event: Reach More People
London, United Kingdom Events Conference

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