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UA-in't Easy Event: Effective Acquisition for Mobile Games & Apps

Chrome Industries

Tuesday, December 10, 2013 from 6:00 PM to 9:00 PM (PST)

UA-in't Easy Event: Effective Acquisition for Mobile...

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UA is not easy. Whether you're just launching an app/game or have millions of MAU, you still have to answer the same questions over and over, 'How do I acquire more users?' and 'How do I find the most valuable users for my app/game?'

Since we're all in this boat together, Playnomics is gathering some of our favorite UA experts and inviting you to join in on the conversation as we discuss which acquisition strategies work, which ones don't, and the most effective ways for bringing high-value users into your app or game.

Who Should Attend

You have a mobile app or game and you need more users, come on down.


6pm - 7pm Eating, Drinking, and Mingling

7pm - 7:45 Panel Discussion

7:45 -8pm Panel Q&A

8pm - 9pm Wrap Up and Continued Mingling 

Introduction By:

Andy Wells, Media Strategist at Ampush

Andy Wells, Media Strategist with Ampush

Ampush is one of Facebook's Strategic Preferred Marketing Developers. Here, Andy leads a team responsible for millions in annual revenue on Facebook, specializing in Direct Response verticals like e-commerce, entertainment, and travel. His clients include Rdio, HotelTonight, and LivingSocial. Andy's team also helped drive integration with mobile measurement partners to effectively analyze and optimize for user quality and LTV within the mobile landscape. 


Ilya Shereshevsky, Director of Performance Marketing 

Ilya Shereshevsky, Sr. Performance Marketing Manager at DeNA

Ilya currently leads the user acquisition and creative services teams at DeNA. Prior to DeNA, he has held Product Marketing positions at Exent Technologies, OnLive, SEGA, Glu Mobile, and RealNetworks. He holds an MBA in from UC Berkeley Haas School of Business as well as a BS in Accounting and BA in Psychology from Rutgers University.


Kady Srinivasan, VP, User Acquisition and Growth Marketing at Betable

Before joining Betable, Kady Srinivasan was Head of Analytics and User Acquisition at Booyah and Ubisoft where she drove substantial improvements in analytics sophistication and ROI driven user acquisition. Prior to that she was a Director of Marketing Analytics at Symphony IRI working with big CPG companies to drive top-line growth and profit. Kady holds an MBA from the University of North Carolina at Chapel Hill.

Scott Bauer

Scott Bauer Head of User Acquisition and Monetization at Blue Shell Games

Scott is a top-tier marketer with a proven record of identifying new traffic sources, developing targeted acquisition strategies, and growing his game's user base. He's honed his analytical skills over the years at organizations like Caesars Entertainment, Station Casinos, TinyCo, and most recently Blue Shell Games. Scott's ability to translate billions of rows of data into actionable insights allows for the most cost-effective and profit-driven acquisition strategies possible.

Tyler York 

Tyler York, Director of Business Development at Grantoo

Tyler currently heads up the games side of Grantoo, where he runs business development, marketing and PR. On the side, he organizes the Acquisition, Monetization, and Retention (ARM) Meet-Up Group, and recently co-hosted the "UA is Hard" Mini-Conference. Before Grantoo, Tyler was the second employee at Betable and ran marketing for players and developers, covering everything from paid user acquisition to blogging and events. Tyler began his tech career in the True Ventures' True Entrepreneur Corps program, during which he also moonlighted as a marketing intern at Lookout Mobile Security.


Lauren Feldman, Data Evangelist 

Lauren Feldman, Growth & Monetization Consultant

Lauren is a seasoned product manager & data evangelist with a track record of building great products utilizing data-driven design and subjective instinct. She specializes in discovery, growth and monetization of social and web entertainment; helping teams establish, evaluate and iterate on their products using analytics. Lauren has an academic background in fine art and computer and information technology.  

Chethan Ramachandran

Moderator: Chethan Ramachandran, CEO at Playnomics 

Before starting Playnomics, Chethan spent three years as a partner at a boutique investment fund where he structured, launched, and ran new technology joint ventures. Prior to that, he was part of the founding team and Director of Business Development of a venture backed startup focused on applying predictive analytics to information security. Chethan also has previous experience in technology investment banking and strategy consulting. 


Have questions about UA-in't Easy Event: Effective Acquisition for Mobile Games & Apps? Contact Chrome Industries

When & Where

WSGR SOMA Event Space
139 Townsend St, 1st Floor
Suite 150
San Francisco, CA 94107

Tuesday, December 10, 2013 from 6:00 PM to 9:00 PM (PST)

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Chrome Industries

Chrome Industries is the maker of quality Messenger Bags, Laptop Bags, Backpacks, Apparel, and Footwear for the urban lifestyle built to last a lifetime guaranteed.

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UA-in't Easy Event: Effective Acquisition for Mobile Games & Apps
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