Learn the basics of Twitter and how you can use it for marketing and PR. This presentation will cover everything from Twitter lingo and best practices to more advanced techniques.
You will learn:
- What is Twitter and why it’s important
- How to use Twitter to engage the community and monitor your brand
- What makes content engaging on Twitter
- How to measure your performance on Twitter
Alyssa Gallagher (@AlyssaGal) is a marketing professional and social media strategist at a Top 100 accounting firm. In her current position, she manages multiple social media platforms and has previously worked with several local businesses on their social campaigns.
Alyssa holds a BA in English Literature and Business from the University of Pittsburgh. She enjoys running, baking and reading books on her Kindle in her spare time.
This workshop is available to the staff of nonprofits only.