Incubation, Development & Production of Multi-Platform Narratives
The global demand for producers familiar with
the process of developing transmedia content (across several mediums
like games, mobile, television and film) for studios and networks is on
the rise. This 4-hour event is the first of its kind and unique in the
world, delivering practical, how-to transmedia training led by leading
cross-platform producer and strategist Jeff Gomez. Now he will teach his
signature transmedia development process to business executives,
content producers, marketers and creators which has been used for such
blockbusters as Disney's
Pirates of the Caribbean and
Tron Legacy, James Cameron's
Avatar, Microsoft's Halo,
Hot Wheels and Coca-Cola's Happiness
This workshop is will take a maximum of 30 attendees for maximum efficiency. Reserve your seat now!
Registration and Networking
Part I: The Power of Transmedia Storytelling
Its history, its value proposition, how Jeff came to
embrace it, and the latest industry news as its potential begins to be
realized in the entertainment industry.
Part II: Immersion & Incubation
|3:30 PM||Break, Refreshments, Coffee and Networking|
A Note of Inspiration:
Transmedia Comes from the Future to Save the World
|Gomez takes an intimate hands-on approach to the workshop, offering participants practical solutions to real-world issues and problems. Questions and participant interaction are encouraged.|
Jeff Gomez, CEO & President, Starlightrunner Entertainment
Jeff Gomez is the world’s leading producer of transmedia entertainment
properties. He is an expert at incubating new entertainment franchises,
strategic planning and production for cross-platform implementation. As
CEO of Starlight Runner Entertainment, a New York-based production
company, Jeff leverages intellectual properties into global franchises
that successfully navigate an array of media channels. Jeff also extends
niche properties such as toys, animation or videogame titles across
multiple platforms, which in turn generate multiple revenue streams for
Starlight Runner’s partners and clients.
Jeff has worked on such blockbuster universes as Disney's Pirates of the Caribbean and Tron Legacy, James Cameron's Avatar, Microsoft's Halo, Hasbro’s Transformers, Mattel’s Hot Wheels and Coca-Cola's Happiness Factory. Jeff is a board member of the Producers Guild of America East, and sits on the advisory board of the PGA New Media Council.
When & Where
Digital Media Wire
Digital Media Wire (www.dmwmedia.com) is a media company that provides strategic consulting and manages marketing campaigns for digital media brands, and owns and produces industry conferences. The company also publishes daily newsletters and operates the popular www.dmwmedia.com news and community portal. The company produces conferences and events in four media verticals: games, music, video and advertising. DMW's portfolio includes: Digital Entertainment World (an IDG World Expo joint venture), NYME: NY Media Festival (formerly DMW Week NYC) and LA Games Conference. Participants include entrepreneurs and senior decision-makers at leading media, entertainment and technology companies, investors, advertisers, policy-makers and legal professionals. DMW has one of the largest and most engaged and senior-level communities in the digital media industry.