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Percolate and Crowdcentric

Wednesday, July 16, 2014 from 8:30 AM to 6:00 PM (EDT)

Ticket Information

Ticket Type Sales End Price Fee Quantity
Event Pass
Access to Transition, an exclusive one-day conference for Senior Marketers (breakfast and lunch included)
Ended $599.00 $27.92

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Event Details

Join Percolate for a day of ideas and conversations about how technology is reshaping the world, the enterprise and marketing.



How is technology reshaping the enterprise?
9:00am - 10:30am

  • Percolate Co-Founders Noah Brier and James Gross on the enterprise as it transitions to mobile, global and software. 
  • M ss ng P eces on how technology has changed the scale, pace and pattern of human communication. 
  • Global tech ethnographer Tricia Wang on why understanding rapidly evolving technology economies like China requires a keen understanding of what’s happening on the ground. 
  • Percolate’s Yuanbo Liu on why technology serves as a conduit for social and consumer choice in China. 
  • Unilever’s Marc Mathieu on growth, sustainability and global organizations. 

How is technology reshaping the world?
10:45am - 12:00pm & 1:00pm - 2:00pm

  • Eric Hippeau, Managing Director of Lerer Hippeau Ventures, on technology and the media.
  • Tim Hwang, Founder of Infrastructure Observatory, on large-scale systems that make modern urban life possible.
  • Nicolas Roope, Founder and Executive Creative Director of Plumen, on the future of industrial design.
  • Sandi MacPherson, Founder and Editor-in-Chief of Quibb, on the evolution of digital publishing and trade journals.
  • Lit Motors Founder Danny Kim on single person vehicles and the future of automotive transportation.

What does this all mean for marketers?
2:40pm - 5:00pm

  • Undercurrent Co-Founder Aaron Dignan on responsive organizations.
  • Greg Hochmuth, Employee #7 at Instagram, on how companies can better understand and work with their data.
  • Qualaroo CEO Sean Ellis on Growth Hacking vs. Marketing
  • M ss ng P eces CEO Ari Kuschnir and Executive Producer Kate Oppenheim on the content creation process before and after the advent of social.
  • Prehype Managing Partner and Barkbox Co-Founder Henrik Werdelin on why his company doesn’t have a marketing department.
  • General Electric CMO Beth Comstock, in conversation with Noah Brier, on why marketers need to rethink the way they operate.


The goal of “Transition” is to take a broad approach to the questions that modern marketers have and bring stories and examples of organizations successfully making it through times of amazing transition.

"It took us 25 years to get to 3 billion Internet users. That figure is going to double in the next 5 years. The world is having a transformational moment when 6 billion people will be on the internet, and marketing is transforming right alongside it. Times like these are full of challenges and opportunities. How are marketers going to thrive during this period of change? That's exactly the question we're going to answer at Transition,” - James Gross, co-founder of Percolate.

"We've seen more changes in the marketing industry in the last 15 years than we saw in the previous 100. The scale, pace and pattern of communication has shifted dramatically. Brands need to adopt a more systematic, product-inspired approach to marketing if they want to succeed during this period of transition,” - Noah Brier, co-founder of Percolate.

Transition will take place at the TimesCenter and is only available to ticket holders. Breakfast and lunch will be served, in addition to coffee breaks, and a post-event party.

For sponsorship inquiries, please contact katya@crowdcentric.net.

For more information, visit http://www.transitionconference.com/.

This event is being produced by Crowdcentric, the team behind Social Media Week.

Have questions about Transition? Contact Percolate and Crowdcentric

When & Where

The TimesCenter
242 West 41st Street
New York, NY 10036

Wednesday, July 16, 2014 from 8:30 AM to 6:00 PM (EDT)

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Percolate and Crowdcentric

About Percolate

Percolate is a marketing technology company with a mission to help brands of all sizes create great content and distribute it to the right audience. With an end-to-end suite of web-based and mobile tools, Percolate allows brands, agencies and other external partners to work within a single platform. This collaboration enables teams to plan, source, publish and optimize their content across all channels, and helps some of the world’s largest marketers establish and ensure brand consistency at global scale. Percolate has offices in New York City, London, San Francisco and Austin.

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