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Transbay Fest 2013: Interactive Expo

Transbay Fest

Friday, October 11, 2013 at 12:00 PM - Sunday, October 13, 2013 at 12:00 AM (PDT)

Ticket Information

Ticket Type Sales End Price Fee Quantity
AngelLaunch Program & Happy Hour   more info Ended $28.00 $1.69
Indie Demo: One-Minute Fast Pitch   more info Ended $50.00 $2.24
Partner Demo: 5 Minutes Pitch/1 Tix/Demo Spot   more info Ended $95.00 $3.37
Founder Demo: 5 Minute Pitch/2 Tix/Demo Spot & Table Ended $150.00 $4.74
Workshop: The Sticky Pitch (in-person)   more info Ended $95.00 $3.37
Workshop: The Sticky Pitch (webcast)   more info Ended $75.00 $2.87

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Event Details

///:"Remix the Real World 2.013":///

@ the Transbay Fest
October 11 & 12 * 2013

TBF 2013 Flyer

>>>What is the Transbay Fest? 

  • A live forum to introduce & explore the convergence of entertainment, technology, entrepreneurship and finance;
  • A venue to pitch & network with entrepreneurs, startups, and industry experts - in the film, media, tech and finance industries;
  • And, an innovative modular event series that celebrates film, transmedia, video, apps, games and augmented reality, and acts as a catalyst for conversation, exploration, action and engagement through four modules:
  • Media, Interactive, Conference, and Social Sessions.


This year, at Transbay Fest 2.013, learn how Transmedia is changing the face of content and engagement through live presentation and panel discussions with notable media and entertainment entrepreneurs and industry leaders.


This year features panels, workshops, startup pitch sessions, exhibitors, presentations and demos from:

  • AngelLaunch Venture Forum (including: AngelSF, Draper Nexus Ventures, Deepfork Capital, The Angels Forum, DBL Investors, and more)
  • Why Not Girl!
  • Sidengo
  • Mevoked
  • Clickorder
  • SnappyCam
  • TapCanvas
  • And more...

://FRIDAY 10/11/13 (features:)

09:30am-12:30pm Workshop: The Art of the Sticky Pitch
Presented by Tricia van Klaveren

The TransMedia FinanceLab (TMFL), in partnership with the HUB Media Lab/SF School of Digital Filmmaking, San Francisco, presents a powerful educational and interactive workshop about getting your film and transmedia project funded.

Starting with “The Art of the Sticky Pitch™” and ending with “The Art of Finance
Design™,” these two components of “The Sticky™ Workshop" are a two-day
intensive and immersive learning experience that covers the essentials of film
and transmedia finance.  This Workshop covers two essential areas: how to pitch
to a financier and how to get your film/transmedia project financed.  Hosted and
led by Tricia van Klaveren, the Sticky Workshop takes place during the 2nd
Annual Transmedia Film Festival in San Francisco.  There will also be
phenonmenal expert guest speakers -- stay tuned.

You will leave The Sticky Workshop™ with a clear sense of how to pitch your
project to the right financier and practical information for designing the funding
plan for your film or transmedia project.

The workshop will be led by Tricia van Klaveren, an expert film financier,
executive producer, producer, former international film sales and financing
executive, and attorney by training. Ms. van Klaveren successfully practices what
she teaches. She has personally raised funds for many film projects throughout
her career. Presently,  Tricia van Klaveren is the founder & principal of  Fully
Loaded Pictures (f.k.a. Mosaic Film Group), and has credits including: “I’ll Sleep
When I’m Dead” (Clive Owen), “The Heart Is Deceitful Above All Things” (Jeremy
Renner), “Edmond” (William Macy), and “The Killer Inside Me” (Jessica Alba) and
London Fields” (Jim Sturgess, Amber Heard, Billy Bob Thornton) currently in
production in London and co-founder of the new TransMedia FinanceLab a film &
media virtual incubator and production community.

The Art of the Sticky Pitch™ Workshop

This workshop explores The Art of the Sticky Pitch™.  Included will be examples
of actual pitches and a detailed examination of their structure, as well as a
breakdown of the success factors of a winning Sticky Pitch™. You will be given
the opportunity to learn key Sticky Pitch™ techniques, and then practice and
apply what you have learned to create your own Sticky Pitch™.

Pitching is one of the most essential skills for producers and film/transmedia
entrepreneurs. Pitching is an art that can make the essential difference between
getting your investor on board or not.  Select projects that participate in the “One Minute Sticky Pitch™ Session” will receive expert feedback on their creative vision and project elements.  Participants in the Art of the Sticky Pitch™ will also be invited to attend a follow-up “Next Level Intensive” (limited to 4 participants) on how to take their project to the next level.

The Art of the Sticky Pitch™ Workshop covers:

Session 1
I. The Definition of a Sticky Pitch™

1. The concept of a pitch -- how to “hook” your investor.
2. The three types of pitches: High Concept, Elevator Pitch, and the One Minute
Sticky Pitch™.
3. What makes a pitch “sticky”?  The Psychology of the Sticky Pitch™.
4. How to build a winning Sticky Pitch™.  

  • How do I start? (How do I create my Sticky Pitch™ “Vision” Statement?)
  • What do I need?  What are my project goals & requirements?
  • What are the three things that motivate an investor to invest in my film & transmedia project/extensions (IP - app, ARG/game, platform)?


Session 2

5. What is the Pitch Package?  Assembling the Pitch Package: Onesheet, Script,
Talent, Budget, Audience, Comparables, Genre, Storyboards, Lookbook.
6. Project Drivers - Cast, Director, High Concept, Genre, Social Media/
7. The Complete “Sticky Pitch™” Package Checklist.


Session 3
II. One-Minute Sticky Pitch™ Sessions

(* In addition, you will be given an opportunity to practice the “art” of the Sticky Pitch™ for your project.)

1. Sticky Pitch™ Strategies and Techniques
2. One-Minute Sticky Pitch™ Exercises.
3. One-Minute Sticky Pitch™ Presentations.

Your pitch will be filmed, critiqued and made “sticky.” You will take home with you your own Sticky Pitch™.

01:00pm-07:00pm AngelLaunch Venture Forum
Co-Presented by AngelLaunch and Angel SF

Ticket includes all-day AngelLaunch program: AngelLaunch Workshop, Venture Pitch, Fast Pitch Meetings and Happy Hour Mixer with free drinks.

AngelLaunch Venture Forums have ttracted hundreds of professionals from tech, entertainment, digital media, mobile, medtech, healthcare, advertising, web services, finance, law, recruiting, in Los Angeles and Las Vegas.  

Fash Pitch Meetings: All attendees can choose to participate in private 2 minutes fast pitch with at least one investor. After program, investors will sit at table and you get 2 minutes fast pitch. Investor will let you know if they want follow up.

1:00pm-2:00pm Workshop: Presenting Your Pitch to Investors & Attracting Funding
Presenter: Manny Fernandez, Partner, SF Angel

What qualities you should look for, in an investor?

Where do you meet investors?

How do you connect?

What's the process a VC uses to evaluate an investment?

What does an investor look for in a deal?

Making relevant pitch decks

Follow-up after your pitch and waiting for a response

We will discuss how to:

Prepare your pitch for investors

Develop your fuding strategy

Share tips from an angel investor who successfully raised capital

Discover how to speak to investors and what questions they will ask

Learn how to gain trust and credibility with investors

2:00-3:00 Panel Discussion Speakers: 
Manny Fernandez, Co-Founder SF Angel
Qiyun Cai,  Associate, Scale Venture Partners

Hear our panel discussion of investor heavy weights evaluate top trends in these areas.  Panel will be followed by session of venture pitches of selected startups for 3 minutes followed by 2 minutes of comments.  After program you can network with investors.  Topics include:

Consumer Services, Digital Media, Internet, Social Networks, Enterprise, Sales, Big Data, Analytics, SaaS, Cloud, IT, Healthcare, Sustainable Products, Social Enterprise, Mobile Apps, Services, and Devices, Clean Tech, Energy

Emerging Trends: 3D Printing, Digital Currency/Virtual Goods, Bitcoin

03:00-4:00 Startups Pitch Panel of Judges
Startups pitch for 3 minutes followed by 2 minutes of comments from judges.

04:00-4:30 2 1/2 Minutes Private Fast Pitch 
Each Investor sits at table to hear pitch. Each attendee can pitch at least one investor, and possibly more. Audience members can line up to give private 2 minutes pitch to individual investor.

04:30pm-08:30pm AngelLaunch Happy Hour with Free Drinks: Network with investors and entrepreneurs, food, drinks, and demo tables.

Come network with other entrepreneurs, Angels and VCs from: SFAngel, cale Partners, Draper Nexus Ventures, Deepfork Capital, Angels Forum, and DBL Investors. 

RSVP here!


Have questions about Transbay Fest 2013: Interactive Expo? Contact Transbay Fest

When & Where

HUB Media Lab @ SF School of Digital Filmmaking
925 Mission Street
San Francisco, CA 94103

Friday, October 11, 2013 at 12:00 PM - Sunday, October 13, 2013 at 12:00 AM (PDT)

  Add to my calendar


Transbay Fest

The Transbay Fest is an innovative modular event series that celebrates film, transmedia, video, apps, games and augmented reality and acts as a catalyst for conversation, exploration, action and engagement.

  Contact the Organizer
Transbay Fest 2013: Interactive Expo
San Francisco, CA Events Screening Film & Media

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