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Trails Marketing and Promotion with Chris Hughes

Ontario Trails Council

Thursday, September 20, 2012 from 8:00 AM to 8:00 AM (EDT)

Trails Marketing and Promotion with Chris Hughes

Ticket Information

Ticket Type Remaining Sales End Price * Fee Quantity
Trails Marketing and Promotion with Chris Hughes - pay by Paypal
Course cost - 356.00 + HST 46.28 = 402.28 Paypal will add the HST when you process through that system
15 Tickets Ended CA$356.00 CA$0.00
Trails Marketing and Promotion with Chris Hughes - pay by cheque
Pay by cheque includes course cost 356.0 and HST 46.28 for a total price of 402.28
15 Tickets Ended CA$402.28 CA$0.00
* Prices include GST/HST

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Event Details

Course Objective: The objective of this module is to impart participants with an understanding of the principles of marketing and promotion and how they can be applied to marketing and promotion of trails.


Course Outline:


In this module participants will learn:


1.     How to gather the appropriate information relating to the overall sate and market readiness of your trails.


2.     How to market trails to specific trail user groups.


3.     General marketing and promotional techniques using both established media and electronic means.


4.     How to apply general marketing and promotion techniques to their trail systems.


5.     How to identify and establish relationships with local and regional tourism, and economic development programs.


6.     How to establish partnerships with local vendors and service providers to aid in marketing effort, and provide products and services to trail visitors.


7.     How to establish working relationships with different forms of the media service industry


8.     How to incorporate marketing and promotion into local and regional tourism plans

Have questions about Trails Marketing and Promotion with Chris Hughes? Contact Ontario Trails Council

When & Where

Bruce County, TBD

Thursday, September 20, 2012 from 8:00 AM to 8:00 AM (EDT)

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Ontario Trails Council

The Ontario Trails Council is a nonprofit organization, established in 1988, that promotes the development, preservation, management and use of recreational trails.

Last year membership got: a working Ontario Trails Strategy, new Regional Trail Committees, $10 Million in federal funding for communities (NOT OTC!), 42 trail projects in Ontario equaling 12.4M, and work to enhance the Waterfront Trail, Toronto Trails, Lake Erie Coastal Trail, Trans Canada Trail and 2,000 other trails in Ontario. We do this with your support!

We also co-hosted Trailhead North; Trailhead Georgian Bay; as well as working on Bill 100 the "Supporting Ontario Trails Act", the provinces leading trail conferences that bring planners, enthusiasts, managers and operators of trail products and services together to discuss new and innovative practices. 

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