Trails Marketing and Promotion with Chris Hughes
Thursday, September 20, 2012 from 8:00 AM to 8:00 AM (EDT)
San Francisco, California
London, United Kingdom
Course Objective: The objective of this module is to impart participants with an understanding of the principles of marketing and promotion and how they can be applied to marketing and promotion of trails.
In this module participants will learn:
1. How to gather the appropriate information relating to the overall sate and market readiness of your trails.
2. How to market trails to specific trail user groups.
3. General marketing and promotional techniques using both established media and electronic means.
4. How to apply general marketing and promotion techniques to their trail systems.
5. How to identify and establish relationships with local and regional tourism, and economic development programs.
6. How to establish partnerships with local vendors and service providers to aid in marketing effort, and provide products and services to trail visitors.
7. How to establish working relationships with different forms of the media service industry
8. How to incorporate marketing and promotion into local and regional tourism plans
When & Where
Ontario Trails Council
The Ontario Trails Council is a nonprofit organization, established in 1988, that promotes the development, preservation, management and use of recreational trails.
Last year membership got: a working Ontario Trails Strategy, new Regional Trail Committees, $10 Million in federal funding for communities (NOT OTC!), 42 trail projects in Ontario equaling 12.4M, and work to enhance the Waterfront Trail, Toronto Trails, Lake Erie Coastal Trail, Trans Canada Trail and 2,000 other trails in Ontario. We do this with your support!
We also co-hosted Trailhead North; Trailhead Georgian Bay; as well as working on Bill 100 the "Supporting Ontario Trails Act", the provinces leading trail conferences that bring planners, enthusiasts, managers and operators of trail products and services together to discuss new and innovative practices.