Trails Marketing and Promotion with Chris Hughes
Thursday, September 20, 2012 from 8:00 AM to 8:00 AM (EDT)
San Francisco, California
London, United Kingdom
Course Objective: The objective of this module is to impart participants with an understanding of the principles of marketing and promotion and how they can be applied to marketing and promotion of trails.
In this module participants will learn:
1. How to gather the appropriate information relating to the overall sate and market readiness of your trails.
2. How to market trails to specific trail user groups.
3. General marketing and promotional techniques using both established media and electronic means.
4. How to apply general marketing and promotion techniques to their trail systems.
5. How to identify and establish relationships with local and regional tourism, and economic development programs.
6. How to establish partnerships with local vendors and service providers to aid in marketing effort, and provide products and services to trail visitors.
7. How to establish working relationships with different forms of the media service industry
8. How to incorporate marketing and promotion into local and regional tourism plans
When & Where
Ontario Trails Council
The Ontario Trails Council is a nonprofit organization, a charity incorporated in 1991, that promotes the development, preservation, management and use of recreational trails.
The Trailhead "Event" series celebrates trail success coast to coast. Developed in Ontario Trailhead Conference showcases the best of the trail economy, trail acitivty, programs, services, marketing and communication.
These events reinforce community, build bridges between groups, put Canadadians to work through trail tourism, trail building and trail jobs!
The Ontario Trails Council is proud of the 80,000km plus of trail in Ontario, and its role in assisting with the improvement in the 250,000+ of trails in Canada.
OTC is a proud supporter of all trail activities, accessible trails for all, first nations communities, and holds membership in The Canadian Trails federation, and has had a leadershbip role in the National Trails Coaltion.