The Madison Media Institute will be hosting a FREE Tour:Smart Seminar presented by Martin Atkin, author of Tour:Smart. Martin's career spans 30 years in the music industry. From his time with Johnny Rotten's Public Image Limited to his work in Chicago's emerging industrial scene, to his most recent work with Chinese indie bands, Martin has always had a keen sense of not only what the current state of the industry is, but where it is going as well.
In his presentation, Martin will explore strategies he has developed over the course of his career as well as explore new ideas and concepts that can be applied to the new music economy. As record sales continue to decline, successful touring is becoming more and more important for emerging and established artists. The strategies found in Tour:Smart are essential to any working band trying to survive in one of the worst economic downturns in recent memory.