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Tour:Smart PLUS!

Revolution Number Three

Friday, August 21, 2009 at 7:00 PM - Sunday, August 23, 2009 at 4:45 PM (CDT)

Chicago, IL

Tour:Smart PLUS!

Ticket Information

Ticket Type Sales End Price Fee Quantity
Early Bird Ended $250.00 $0.00
Weekend Pass Ended $299.00 $0.00

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Event Details


Tour:Smart PLUS!

  led by D.I.Y. guru and Invisible Records CEO Martin Atkins 

revolutionize the way you think about the business of your art

Before you lose your ass, your mind, your relationship, your car, the reason you started this in the first place, and thousands and thousands of dollars, why not invest $299 on a unique two day immersion seminar with people who have been there, done that, are still doing it, and are teaching it!!


Join us for an intense two-day immersion workshop at revolution number three.  The revolution will be lead by DIY guru Martin Atkins (PiL, Pigface, Nine Inch Nails) his business partner Joanna Quargnali-Linsley (Misery Loves Co and Toy Block Music), his business partner Katie Crain (an organizational Specialist and word-of-mouth marketer) and many more. You will meet and learn from other music industry professionals and entrepreneurs who embrace the DIY ethic.

The weekend revolution is designed to make a concrete difference in your world, give you additional skills, and most importantly, change the way you think about your business. There will be tons of FREE Red Bull and two meals provided on Saturday and Sunday.

Who should attend:

  • bands
  • managers
  • music bloggers
  • publicists
  • artists
  • entrepreneurs
  • students
  • community organizers
  • producers
  • engineers

A word from Martin about Tour:Smart PLUS:

I wanted to describe the T:S PLUS a little bit....It sounds kind of crappy to say this  but the crash course can be anything you want it to be.

The first one of these we did years ago I ended up taking a few people out to the pier on 35th street beach EARLY in the morning and having a cup of coffee as we chatted and looked at the amazing skyline. There are a BUNCH of lectures and workshops planned.  I will be around to throw additional stuff your way too. We can fuck around with a dub mix and my cool analog gear, chat about the punk days, the industrial days, the drinking days, whatever!  Although it’s been called a LOT of different things, it'd be great if it was “the weekend that my head exploded”, or “the weekend that I got it (or enough of it to make a difference for every week afterward)” or something like that.  But that’s way too wordy for a title - and, there might be some horrifying legal implications if this turned out to be the weekend that you got food poisoning or something...........I'm not guaranteeing that your head is going to blow off.........but it’s something that we are going to TRY and achieve? ok?  That’s not a bad aspiration to have is it?

After Tour:Smart PLUS! you will be able to:

  • screen print your own merchandise and promo material
  • design simple graphics (logos, t-shirts, and postcards)
  • write a bio other people will want to read
  • engage your online community in tangible ways
  • use audio and visual tools to market yourself and your stuff
  • hack xboxes and traditional business models
  • launch an actionable plan that you can do yourself!!


Agenda (tentative - more events and special guests coming soon)

Friday August 21  
7:00pm - 10:00pm welcome dinner and screening of 16 days in China
Saturday August 22  
8:30am - 9:00am morning networking over coffee and donuts
9:00am - 9:30am welcome and introductions
9:30am - 11:00am current state of the music industry
11:00am - 12:00pm marketing yourself
12:00pm - 1:00pm networking lunch
1:00pm - 3:00pm

panel: 7 points in 11 minutes (a myriad of speakers from different industries.  7 critical points, only 11 minutes each...there will be a timer): Don Byczynski, Bota Studios, Michael Komessar, Komessar & Associates, Lauren Milligan, ResuMAYDAY

3:00 pm - 4:00 pm simple graphic design
4:00 pm - 4:15 pm break
4:15pm - 8:15pm xbox hacking and studio dub
Sunday August 23  
9:00am - 9:30am morning networking over much needed coffee and donuts
9:30am - 10:30am

using social media to connect to the right people led by our favorite social media ninjas: Brian Mazzaferri, I Fight Dragons and Leah Jones, Natiiv

10:30am - 10:45 break
10:45am - 11:45am basic video editing
11:45am - 12:45pm Touring
 12:45pm - 1:30pm  lunch
1:15pm - 2:15pm screen printing basics
2:15pm - 4:15pm screen printing workshop (break into groups)
2:15pm - 4:15pm quick and dirty websites
4:15pm - 4:45pm create an actionable plan that you can start tomorrow
5:00pm - 6:00pm  Special acoustic performance by Scotland Yard Gospel Choir


Largely discounted rate available at the Chicago South Loop Hotel - $79/night + tax.  To reserve your room call: (312) 225-7000 and give them the Group Code: Tour:Smart

The hotel is newly rehabed in the last year.  It is less than 2 miles from event location, includes FREE parking (unheard of in Chicago), and has a shuttle service.

If you are interested in sharing a room with another Tour:Smart Plus weekend-er, email for more information.



11 W 26th St
Chicago, IL 60616
(312) 225-7000

Thanks to our media sponsors:


Have questions about Tour:Smart PLUS!? Contact Revolution Number Three

When & Where

Invisible Records
3319 S. Lituanica Ave.
Chicago, IL 60608

Friday, August 21, 2009 at 7:00 PM - Sunday, August 23, 2009 at 4:45 PM (CDT)

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