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Toolbox: A Workshop for Startups

Toolbox

Saturday, June 12, 2010 from 8:30 AM to 4:00 PM (PDT)

Palo Alto, CA

Toolbox: A Workshop for Startups

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Toolbox: A Workshop for Startups

Join us for an all-day event dedicated to best practices in product management, interaction design, and marketing communication. In the morning presentations, each speaker will provide an overview of their area of expertise. The afternoon workshops give you the opportunity to interact 1-on-1 with each speaker to ask detailed questions, share and discuss real-world examples, network with other attendees, and get firsthand advice to help you solve the questions you face with your product and your company. 

Morning coffee and lunch are included. Please bring your laptop and any questions or example projects you want feedback on during the workshop.

Many thanks to
DLA Piper for sponsoring Toolbox: A Workshop for Startups.




More information at: http://www.toolboxevent.com

Questions? Email us info@toolbox.com



Registration & Welcome
8:30-9:00 am
Check in, grab some coffee and breakfast, mingle with fellow attendees

Morning Presentations
9:00-10:00am
Best Practices in Product Management, Dan Olsen
Best practices in product management: understanding customer needs,
determining your product's value proposition, problem space vs. solution space, customer satisfaction frameworks, how to prioritize features, soliciting and processing user feedback, how to use metrics and analytical tools to improve your product.

10:00-11:00 am
Best Practices in Interaction Design, Al Abut
Showing you how to define an amazing and polished user experience through low and hi fidelity mock ups, rapid prototyping, usability testing, user research, and most importantly, wireframing layouts quickly and collaboratively.

11:00-11:15am 
Coffee Break

11:15am-12:15pm
Best Practices in Marketing Communications, Jesse Taggert
Defining your brand, identity design, positioning, messaging, visual literacy, public relations, cultivating and maintaining a relationship with your customers, the value of well-written copy; practical tips for doing it yourself or seeking outside help.


Lunch (included)
12:15-1:30pm

Afternoon Workshops
During the afternoon workshop, we will break up into 3 groups: one for each track of product management, design, and marketing. In the workshops, you will have the opportunity to ask detailed questions, share and discuss real-world examples, network with other attendees, and get firsthand advice to help you solve the questions you face with your product and your company. 

(pick one workshop)
1:30-2:30 Product Management Workshop 1 with Dan Olsen
1:30-2:30 Design Workshop 1 with Al Abut
1:30-2:30 Marketing Workshop 1 with Jesse Taggert

2:30–2:45  Coffee break

(pick one workshop)
2:45-3:45 Product Management Workshop 2 with Dan Olsen
2:45-3:45  Design Workshop 2 with Al Abut
2:45-3:45  Marketing Workshop 2 with Jesse Taggert

3:45-4:00 Wrap up


About the Speakers

Dan Olsen

Dan is a Product Management Jedi, with a unique combination of business acumen and technical skills honed over 19 years working in high-tech. Dan led product management for Quicken. He also led product management for Friendster. He is CEO and Founder of YourVersion, a real-time discovery engine startup that won the TechCrunch50 People's Choice Award. Prior to YourVersion, Dan consulted to startups such as YouSendIt, Box.net, and Epocrates. He regularly speaks at startup events such as the Web 2.0 Expo. Dan has a BSEE from Northwestern, an MSIE from Virginia Tech, and an MBA from Stanford.
LinkedIn | @danolsen

Al Abut
Al is an interaction and visual designer at isocket, an advertising startup. He specializes in building applications and websites with a strong emphasis on usability and collaborative team prototyping and brings a unique understanding of how to bridge the gap between design and development. Al is currently engaged in exploring the intersection between agile programming and user-centered design processes on small teams with short timelines.
LinkedIn | @alabut

Jesse Taggert
Jesse has focused on marketing communications and strategy for over 15 years, with startups, design studios, and non-profit institutions. She earned an MFA in graphic design from Rhode Island School of Design and has taught design and design history. In addition to independent consulting projects, she is currently a guest critic/lecturer at UCSF and UC Berkeley Extension. She also manages Citizen Space, a coworking space in San Francisco for startups and entrepreneurs. 
LinkedIn | @jtag

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When & Where


DLA Piper
2000 University Avenue
Palo Alto, CA 94303

Saturday, June 12, 2010 from 8:30 AM to 4:00 PM (PDT)


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