Haven't read the book? No problem. We'll cover the key points and give you the SynkNotes for you to review later. Light lunch included.
Daniel Pink has done it again. He's dug into a subject we all think we understand and reveals that we really don't understand it at all.
To Sell Is Human: The Suprising Truth About Moving People, offers a fresh look at the art and science of selling. Pink draws on a rich trove of social science for his counterintuitive insights in sales. He reveals the new ABCs of moving others (it’s no longer “Always Be Closing”), explains why extroverts don’t make the best salespeople, and shows how giving people an “off-ramp” for their actions can matter more than actually changing their minds.
My synopsis of the book:
- "If you like Drive, you will love To Sell Is Human. Like it or not we are all in sales. This perceptive and practical book will improve your ability to 'sell,' whether you have a traditional sales job or not. There isn't any manipulative 'junk' in this book. Just the truth about what sales is really all about."
Doors open at 11:45. Review starts at noon. Be finished by 12:45. Feel free to keep the discussion going until 1:15.
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When & Where
In-Synk: Aligning Strategy. Actions and Goals