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TMU Boot Camp (Atlanta)

Unnamed Organiser

Thursday, November 7, 2013 from 8:00 AM to 5:00 PM (EST)

Registration Information

Registration Type Sales End Price Fee Quantity
General Ended $499.00 $0.00

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Event Details

Designed for both beginners and advanced users of Tealium iQ, TMU Boot Camp Atlanta will cover a wide range of topics from basic fundamentals to advanced testing and data mapping. Led by digital marketing veteran and tag management guru Clint Ivy, TMU Boot Camp offers comprehensive, hands-on training with live demo sites to maximize effectiveness.

Tealium iQ Basic: Learning the fundamentals

8:00 a.m. Registration and Breakfast
Meet the Tealium team and join us for breakfast before getting started with TMU Boot Camp!
9:00 a.m. Intro to Tealium iQ
Learn the basics of using Tealium iQ, including step-by-step instructions in adding, editing, and removing vendor tags. This session will also cover tag terminology, designing and implementing the data layer, load rules, best practices for optimizing performance, bulk deployments and additional features in the interface.
10:00 a.m. Web Analytics and Data Mapping
Deep dive session focused on using Tealium to improve deployments for even the most complex web analytics vendors. Tag management experts will cover techniques in deploying Adobe SiteCatalyst, Google Analytics, IBM Coremetrics, and more. Learn more on variable mapping, data and event tracking, and leveraging Web Companion.
11:00 a.m. E-Commerce
Details the benefits of Tealium for e-commerce sites, including key e-commerce extensions, data management best practices, and an overview of channels attribution. This session includes a lab that specifically showcases successful e-commerce examples and implementations.
12:00 p.m. Lunch


Tealium iQ Advanced: Putting the fundamentals into practice

1:00 p.m. Data-Centric Tag Management
This session will define data-centric tag management, advanced load rules, tag and data mapping, and more. Also learn how to override data when necessary, and how to build a reliable data object and data foundation.
2:00 p.m. A/B Testing
A/B testing is typically a time-consuming process that involves heavy assistance from IT. Learn how to leverage Tealium for A/B, multivariate testing (MVT), and split testing, so you can test at will without requiring technical resources. This session will specify how to leverage the Split Segmentation and Content Modification extensions.
3:00 p.m. Advanced Extensions and load rules
Mostly in a lab setting, our experts will demonstrate how to utilize various Tealium extensions — including Currency Converter and jQuery onHandler — as well as creating advanced load rules. Hear best practices for loading the proper channel tags that result in conversion, date ranges for specific tag loading, data normalization and more! Running multiple sites or an e-commerce site? This session is for you!
4:00 p.m. Q&A

Have questions about TMU Boot Camp (Atlanta)? Contact Unnamed Organiser

When & Where

W Atlanta Midtown
188 14th St NE
Atlanta, GA 30361

Thursday, November 7, 2013 from 8:00 AM to 5:00 PM (EST)

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TMU Boot Camp (Atlanta)
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