Social media has opened up an entirely new way for various ethnic communities to connect and share their experiences that affect them as a community. In this panel, we'll explore the commonalities and differences among the various communities using social media. We'll also look at the way they consume social media (online vs mobile, for example) and what that means to organizations looking to engage these groups either for a cause or as potential customers. Come learn and share your experiences with us in this very unique panel during Social Media Atlanta.
Kety Esquivel, VP Digital Strategy Ogilvy PR Kety Esquivel has over fifteen years of experience in the non‐profit, private and political sectors. She directed Latino outreach for the Clark Presidential Campaign. Her work has taken her to China and Ethiopia with the United Nations Economic Commission for Africa. She spent three years coaching executives on human capital and diversity in the US, Canada and Latin America. She worked as the New Media Manager for NCLR (the National Council of La Raza) and as the interim Executive Director for Latinos in Social Media. She has been a speaker at Netroots Nation, SXSW, Personal Democracy Forum, BlogHer, the Center for New Words, Gov 2.5 and Gov 2.0 Camp LA. She has worked with O'Reilly Media, Blogalicious, Women Action and the Media and Nonprofit 2.0 Unconference.
Natalie Keng, Founder/Owner, Chinese Southern Belle, LLC is a multicultural marketing consultant, writer and entrepreneur who excels in helping organizations adapt to a changing world--from creating new alliances and tapping global markets to integrating sustainable business practices and diversity/inclusion networks. As an Atlanta native, a graduate of Vassar College and the Harvard Kennedy School, Natalie was on the forefront of linking social justice, multicultural marketing and sustainability with the business “bottom line.” Natalie started Chinese Southern Belle, LLC in 2009, a unique mother-daughter business that “opens minds, one mouth at a time” and features Asian market tours, interactive cooking/cultural workshops and customized social/business marketing events. She is currently working on a book, show concept and a family history documentary.
Jerry Rocha (moderator) Jerry is the Vice President of Mobile Media at The Nielsen Company and is a recognized expert in the area of multicultural marketing, mobile applications and content having spent many years in the mobile industry. Jerry has held pivotal roles at tier one carriers and content providers where he was responsible for the launch of several mobile services and spearheaded mobile gaming and music. At The Nielsen Company he has been on the forefront of several major initiatives on the measurement of mobile video, Mobile Tweens/Teens and electronic measurement on devices. Jerry brings a unique perspective that comes from being on several different sides of mobile media development and now converged research to see the next steps digital media is taking.