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"Time is the New Competitive Differentiator"

ASAP Silicon Valley/NorCal

Wednesday, November 10, 2010 from 5:30 PM to 8:00 PM (PST)

"Time is the New Competitive Differentiator"

Ticket Information

Ticket Type Sales End Price Fee Quantity
ASAP-SV/NorCal Member Ended $30.00 $0.00
ASAP-SV/NorCal Affiliate or Partner Member Ended $30.00 $0.00
Non-member Registration Ended $50.00 $0.00

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Event Details

Your sponsors and partners are searching, often paying, for market intelligence on buyer behavior in organizations. This is because our clients are searching for more cost-effective ways to satisfy their clients. Adrian Ott's book is a glimpse into the behavior we see now and will see more vividly in the future. We hope you can find the time to attend, network with some members of the Association of Strategic Planners (ASP) and Harvard Business School Association (HBSA) and of course reconnect with friends at ASAP.

You will learn:

  • How time wars are driving strategic alliance decisions for companies such as Facebook
  • How to use limited customer time and attention to work for your business not against it
  • How limited time, attention and data inertia enables competitive advantage
  • How to apply time-centric mindsets and segmentation to identify customer opportunities and actions
  • Case Studies: How successful companies have changed the game through time and attention-centric methods
  • How Time-Value Innovation methods such as time-slicing and time-sharing reach new customers

Join us for an interactive evening where Adrian Ott will present a new twist on how business strategy and marketing is evolving. Strategies must take into account their customer’s limited time and attention spans.

Adrian Ott was called "one of Silicon Valley's most respected (if not the most respected) strategists" by Consulting Magazine.

Co-organized by the Association for Strategic Planning - Northern California (ASP-NorCal), the Association of Strategic Alliance Professionals - Silicon Valley/NorCal (ASAP-SV/NorCal), and the Harvard Business School Association of Northern California (HBSA/NC).

Limited Seating Available So Sign Up Early.

  • $30.00 Member/Affiliate Advanced Registration
  • $40.00 Member/Affiliate Registration Onsite
  • $50.00 Non-member Advanced Registration
  • $60.00 Non-member Registration Onsite

Light hors d'oeuvres and a cash, no host bar will be provided.


  • 5:30 PM to 6:00 PM Networking
  • 6:00 PM to 8:00 PM Presentation

Advanced registration ends at noon on Tuesday, November 9

Contact is: Angi Roberts, 408-266-9658, ext 11

Have questions about "Time is the New Competitive Differentiator"? Contact ASAP Silicon Valley/NorCal

When & Where

Michael's at Shoreline
2960 N Shoreline Blvd
Mountain View, CA 94043

Wednesday, November 10, 2010 from 5:30 PM to 8:00 PM (PST)

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ASAP Silicon Valley/NorCal

We are a dynamic chapter of ASAP that focuses on addressing the alliance-related needs of companies in the Northern California and Bay Area.

We offer our members a wide variety of targeted events and programs, current information on industry best practices, case studies and education to support and grow your business and professional skills.

  Contact the Organizer
"Time is the New Competitive Differentiator"
Mountain View, CA Events Business

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