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ThinkTank Live, Brussels, 31 May 2012

Thursday, May 31, 2012 from 9:00 AM to 4:00 PM (CEST)

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ThinkTank Live Brussels Ended $250.00 $0.00

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Event Details

These tickets are valid for the ThinkTank Live conference only. Attendance at the ThinkTank Live conference is free for attendees of the EMEA SABRE Awards dinner on the evening of 31 May - to book SABRE tickets please click here to reserve tables or individual tickets.

Industry leaders Christof Ehrhart, Mattias Rådström, Jackie Cooper, Dominic Redfearn, Abhinav Kumar and James Warren will be among the headline speakers at The Holmes Report’s EMEA ThinkTank Live conference, which will take place on the day of the 2012 EMEA SABRE Awards dinner in Brussels, May 31.

The conference will focus on Content Creation and Storytelling in the Age of Transparency, celebrating the leadership role that public relations professionals are playing in developing a wide range of original content. According to Holmes Report editor Paul Holmes: “The vast array of quality content submitted to our Silver SABRE Awards, from traditional print work, to video creation, to infographics, to online games, digital apps, podcasts and webcasts to website design, shows just how many channels PR people are using to tell their stories in a challenging environment.”

Among the confirmed speakers:

Christof Ehrhart is executive vice president and head of corporate communications at Deutsche Post DHL and one of Germany’s most respected corporate communicators. Ehrhart took on the role in 2009 with a mandate to rebuild employee morale and restore public trust following the departure of former chief executive Klaus Zumwinkel amid tax evasion charges. Working closely with new CEO Frank Appel, Ehrhart has had an immediate impact, completely restructuring the company’s global communications department and restoring the company’s reputation. Perhaps most notable, Ehrhart introduced a major thought leadership initiative: a Delphi study entitled “Delivering Tomorrow: Towards Sustainable Logistics” that has served as the basis for a series of stakeholder dialogues around the world. Before joining DHL, Ehrhart was head of corporate communications at EADS, and he has worked in senior communications roles at a number of German and overseas multinationals, including Bertelsmann and later AOL Bertelsmann, JT International Germany, and Schering AG.     

Mattias Rådström is vice president of global marketing at Electrolux in Sweden and leads the company’s PR Studio, responsible for the creative content of several of the company’s award-winning campaigns. Previously, he was director of media relations, and before joining Electrolux held positions at Hill & Knowlton and Veolia Transport.

Heather Knox is regional director of communications for Microsoft in EMEA, where she leads influencer relations, and is responsible for developing regional communications strategies, key narratives, launches, issues and campaigns. Previously, she held corporate roles as director of strategic marketing at telecommunications company WatchMark-Comnitel, director of marketing and communications at Infowave, and director of public and analyst relations at Onyx Software, and worked on the agency side at Shandwick and Elgin Syferd / DDB Needham in Seattle.

Dominic Redfearn is head of media, content and broadcast for international wines and spirits company Diageo, where he reports to the senior vice president of global marketing innovation and is responsible for delivering global partnerships and experiments in content and media with Diageo brands and serving as a senior corporate communications and media advisor to the CEO and executive committee, responsible for delivering global media relations and corporate PR strategy. Previously, he was head of corporate broadcast and digital media, and worked at Medialink.

Jackie Cooper, who founded Jackie Cooper PR and later sold it to Edelman, currently serves as global vice chair of brand properties for the global agency, responsible for developing new products, concepts and relationships at the critical intersection of brand, content and partnerships. She previously served as UK creative director for the firm.

Abhinav Kumar is chief communications and marketing officer for Tata Consultancy Services in Europe. He currently heads up the communications, marketing and public affairs divisions for the firm's UK and Continental Europe which account for over $2 billion in revenues. Kumar focuse on building the firm's brand, reputation and market presence in 21 countries including strategic growth markets such as UK, France, Germany, Spain and Italy.

James Warren is Weber Shandwick's chief digital strategist, Europe and chief digital creative officer, worldwide. Working on projects for clients across Weber Shandwick's UK business, James and his team also work closely with the firm's 70-strong global digital practice. In the UK, the interactive, social and emerging media division is part of the ‘hothouse’ of specialist practices which includes Corporate Responsibility, Broadcast, Multi-Cultural Communications and Internal Communications.


9.30am             Welcome and Introduction

                         Paul Holmes, editor, The Holmes Report


9.45am            "Content and the New Narrative"

                         Jackie Cooper, global vice chairman, brand properties, Edelman


10.30am           10 Things Communicators Hate About the New Hyper-connected World

                         Abhinav Kumar, Tata Consultancy Services


11.15am           Coffee break                    


11.30am           “A Structure for Storytelling: Adding Science to the Art”

                          James Warren, chief creative officer, Weber Shandwick

                          Mark Pinsent, head of content and consumer social media, Weber Shandwick

12.30pm            Lunch


1.30pm              Introduction to Afternoon Session

                          Arun Sudhaman, managing editor, The Holmes Report


1.45pm              "Storytelling in the Engagement Age"

                          Heather Knox, regional director of communications, EMEA, Microsoft


2.30pm              “Content Creation and Curation”

                           Dominic Redfearn, head of media, content & broadcast, Diageo

                           Mattias Radstrom, head of Electrlux PR studio, Electrolux


3.30pm              Coffee break


3.45pm              “Corporate Communications in the Age of Hyper-Transparency”

                          Christof Ehrhart, head of corporate communications, Deutsche Post DHL


4.30pm              Close



The event follows the Holmes Report's successful ThinkTank Live series last year, which included events in Prague, Singapore and Washington DC, and featured such luminaries as Richard Edelman, Perry Yeatman, Ross Gan, Stephen Forshaw, Anne Villemoes, Harris Diamond, Miles Young and Andre Manning. Chaired by Holmes Report editors Paul Holmes and Arun Sudhaman, The ThinkTank Live series aims to combine high-level speakers with provocative content, offering a uniquely focused environment to discuss today's critical public relations issues.

The Twitter hashtag for this event is #thinktankbx. You can follow us at @holmesreport

Have questions about ThinkTank Live, Brussels, 31 May 2012? Contact the organizer

When & Where

Rue Delaunoy 58
B-1080 Brussels

Thursday, May 31, 2012 from 9:00 AM to 4:00 PM (CEST)

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ThinkTank Live, Brussels, 31 May 2012
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