San Francisco, California
London, United Kingdom
Email Marketing Is Still #1
According to the Exact Target 2012 Channel Preference Survey, consumers say email is still the preferred and most trusted method of receiving marketing messages. Marketers love it because it's a great way to keep customers familiar with your business and has a higher conversion rate than search engine traffic or social media.
But Is Email "Delivering" the ROI You Need?
Join Jenny Fukumoto, Marketing Director for Ragan Communications, as she shares her "Top 10 Strategies for Generating Sales with Email." She will be joined by Sara Gorsky, Astek’s email marketer, who will talk about choosing email service providers like Emma and Mail Chimp that can deliver, track and manage your email campaigns.
What We'll Talk About:
- Using email to develop customer relationships and build trust
- Building a large, efficient and actionable mailing list
- Testing and optimizing campaign performance
- Designing emails to increase click-throughs and sales
- Choosing the right email provider for your business
Order of Drinking and Thinking:
5:30 - 6:00 Drink, mingle, eat
6:00 - 7:00 Discussion
7:00 - 7:30 Drink, mingle, eat
What's the Academy Think-n-Drink?
We love the digital world and sharing our knowledge with others. The Astek Academy is our teaching division that educates clients and increases community knowledge about marketing and technology.
The Think-n-Drink is our excuse to get people together on the first Tuesday of every month, chat about a topic and consume a little vino while unwinding from a long day of work. Come to learn, network or simply hang out with the fun people at Astek!
Getting To, and Into, the Astek Office:
- CTA Clinton/Halsted Blue (3 blocks)
- Metra (Union Station, 3 blocks / Ogilvie, 5 blocks)
- Lot Parking ($6 for 2 hours / Adjacent)
- Paid Street Parking (Adjacent)
- Free Parking (South of Clinton Blue Line)
Don't worry about your paper ticket. We have your name. If you have questions, give us a yell on Twitter at #chiThinkDrink.
After reserving a ticket, you'll also get monthly updates about future Think-n-Drinks through "ePiphany" - Astek's popular (and sales-pitch free) monthly newsletter.
When & Where
This event is brought to you by the Astek Academy, the educational program of Astek - a Chicago-based digital marketing and web design agency specializing in the B2B industry.
Find us at www.astekweb.com or 312.667.0121