The What and Why of APIs
Monday, July 2nd from 8:00 - 9:30 pm
Matt LeMay, Platform Manager, bitly
From Twitter to Facebook to Tumblr to smartphones to ATMs, Application Programming Interfaces (APIs) power our digital lives. In this session, we will discuss the basics of APIs: what they are, how they work, and why they matter. We will look at the APIs that power several popular services such as Foursquare and Instagram, and discuss the ways that businesses like American Express have used these APIs to their advantage. Even if you’ve never heard the term “API” before, you will walk away with a better understanding of the secret language spoken by the devices and applications that we interact with every day.
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