Music and sound can greatly enhance the customer experience—strengthening emotional bonds, guiding interactions, and reinforcing brand identity. In this highly involving session, Audrey Arbeeny will talk about the increasingly important role of audio in the success of brands and the methodologies used to create superb sonic identities. From Audiobrain's sonification of the XBox 360, to sonic branding projects for IBM, Holland America Cruise Lines, Virgin Mobile USA and others, Audrey will give you an insider's view of how great companies are leveraging the power of sound to amplify the value of their brands.
Executive Producer/Owner at Audiobrain
When & Where
AIGA Metro-North serves graphic designers in the New York City Metropolitan area.
The Metro-North 'Branding' Chapter is dedicated to advancing the discipline of world-class branding to optimize the competitive advantage of organizations, products and services.
Our board members are graphic and packaging designers and design managers who live and/or work in Westchester and Fairfield Counties.
We host a year-round calendar of events: educational, professional and social.