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The Unexplored Frontier: Mysteries of Mobile User Acquisition

YetiZen

Thursday, June 27, 2013 from 6:00 PM to 9:00 PM (PDT)

The Unexplored Frontier: Mysteries of Mobile User...

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Presents

 

The Unexplored Frontier: Mysteries of Mobile User Acquisition

 

User acquisition is more relevant in the gaming space now than ever before, yet the channels for user acquisition remain a mystery for most. With so many choices available in the market today, which one is right for your game? Fear no more! We have invited Christian Limon (VP of Growth and Advertising at Glu Mobile), James Peng (User Acquisition & Monetization at Storm8), and Fabien-Pierre Nicolas (General Manager - Mobile at Perfect World) -- all experts in the field to help you navigate this trecherous space.

 

Join us on Thursday, June 27th at 6pm as they share an overview about game user acquisition, and how you can blow up your game on the charrts!

 

Drinks and snacks are on the Yetis, so come on by, network with fellow industry leaders and learn something new!

 

Agenda:

6:00pm - 7:00pm -------------------------- Check-in / Networking Hour

7:30pm - 8:15pm -------------------------- Roundtable Chat: Christian Limon, James Peng, Fabien-Pierre Nicolas... Hosted by Japheth Dillman

8:15 - 8:30pm -------------------------- Dr. Hanno Fichtner

8:30pm - 9:00pm -------------------------- Networking & Closing

 

Our Speakers:

Christian Limon

VP, Growth & Advertising at Glu Mobile

 
Christian Limon is responsible for all of Glu’s worldwide advertising-based monetization and user acquisition efforts. Prior to Glu Mobile, Christian served as Director of Global Partnerships for Tapjoy where he helped build to scale a leading mobile advertising and monetization platform. He drove business development strategy and led international expansion across LATAM, Japan, and Korea. Before joining Tapjoy, Christian held positions in M&A at Morgan Keegan’s investment banking practice, SK Telecom Americas, and served as a venture consultant. Christian holds an M.B.A. in Finance from Loyola Marymount University and a B.A. degree in Economics from the University of Southern California.
 


James Peng

User Acquisition & Monetization at Storm8

 
James Peng manages user acquisition and monetization for Storm8's complete portfolio of 40+ titles. Storm8 is a leading mobile social gaming network and developer with more than 10 million daily active users and 400 million downloads across 200 million devices worldwide. Prior to joining Storm8, James worked at H.I.G. Capital, a $9.0 billion private equity fund, where he evaluated, structured, and executed leveraged buyouts in partnership with management teams. Prior to that, he worked as an investment banker for Lazard, where he advised on various M&A and restructuring deals.
 

 

Fabien-Pierre Nicolas

General Manager, Mobile at Perfect World
 
Fabien-Pierre Nicolas is General Manager, Mobile at Perfect World, the leading developer and publisher specialized in free to play online multiplayer games with hits like Dungeons & Dragon Neverwinter, Torchlight and Star Trek Online. In his role, he oversees the mobile publishing and content creation operation across the company’s portfolio of mobile games.
 
Prior to his current role at Perfect World, Fabien was a DeNA, the world largest social mobile games company, overseeing their creative services, product marketing and user acquisition teams in the West across the company’s portfolio of mobile games. Previously, Fabien spent five years at Ubisoft where he handled strategic, brand and online marketing for major game franchises, including Far Cry, Splinter Cell, Prince of Persia and Heroes of Might & Magic. 
 
Fabien holds an MBA from Grenoble Business School.
 

Dr. Hanno Fichtner

Co-founder & Managing Director US at AppLift
 
Hanno is the Co-Founder of games distribution incubator HitFox Group. He's currently building up the San Francisco office for the HitFox portfolio company, AppLift. Previous to that, Hanno worked for 7 years at McKinsey & Company and founded 2 companies in the online and mobile space. AppLift acquires high quality users for 150+ mobile game publishers and helps them monetize their traffic.
 
 
 

About Our Sponsors:

A global leader in wireless innovation, BlackBerry® revolutionized the mobile industry when it was introduced in 1999. Today, BlackBerry aims to inspire the success of our millions of customers around the world by continuously pushing the boundaries of mobile experiences. Founded in 1984 and based in Waterloo, Ontario, BlackBerry operates offices in North America, Europe, Asia Pacific and Latin America. For more information, visit www.blackberry.com


CTI is a specialty tax consulting firm that specializes in state and federal tax incentives available to businesses. The tax incentives identified by CTI can contribute significantly to the bottom line of a business by providing an unexpected influx of income through dollar for dollar reduction in federal, state and local income and payroll taxes. A few examples of the tax credits available to businesses in bay area are Federal and CA Research Tax Credits, CA Enterprise Zone Tax Credits and San Francisco Enterprise Zone Payroll Tax Credits. CTI offers the highest level of expertise, as the firm consists of professionals with experience with Big 4 Accounting firms, state taxing agencies and government economic development departments. The firm is currently working with 300+ businesses in bay area including several gaming companies.

 

 

Have questions about The Unexplored Frontier: Mysteries of Mobile User Acquisition ? Contact YetiZen

When & Where


YetiZen Innovation Lab
540 Howard Street, 2nd Floor
San Francisco, 94105

Thursday, June 27, 2013 from 6:00 PM to 9:00 PM (PDT)


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Organizer

YetiZen

YetiZen is a cornerstone of the game developer ecosystem. This includes the YetiZen accelerator, the wildly popular game industry focused accelerator that takes less than 2% of over 1,500 applicants yearly and YetiZen Speaks, the only game developer community of its kind for game business education and synergy in the new and ever evolving world of social mobile. YetiZen Speaks has served over 19,000 game developers across its events since its inception.  The Accelerator has seen over 30 successful companies graduate the program in the past 3 years.  Studios with millions of users such as YesGnome, leading monetization such as Frenzoo, as well as platforms with hundreds of game developers such as SelfPubD have all gone through YetiZen's intense 150+ mentor program. 

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