The Unexplored Frontier: Mysteries of Mobile User Acquisition
User acquisition is more relevant in the gaming space now than ever before, yet the channels for user acquisition remain a mystery for most. With so many choices available in the market today, which one is right for your game? Fear no more! We have invited Christian Limon (VP of Growth and Advertising at Glu Mobile), James Peng (User Acquisition & Monetization at Storm8), and Fabien-Pierre Nicolas (General Manager - Mobile at Perfect World) -- all experts in the field to help you navigate this trecherous space.
Join us on Thursday, June 27th at 6pm as they share an overview about game user acquisition, and how you can blow up your game on the charrts!
Drinks and snacks are on the Yetis, so come on by, network with fellow industry leaders and learn something new!
6:00pm - 7:00pm -------------------------- Check-in / Networking Hour
7:30pm - 8:15pm -------------------------- Roundtable Chat: Christian Limon, James Peng, Fabien-Pierre Nicolas... Hosted by Japheth Dillman
8:15 - 8:30pm -------------------------- Dr. Hanno Fichtner
8:30pm - 9:00pm -------------------------- Networking & Closing
VP, Growth & Advertising at Glu Mobile
User Acquisition & Monetization at Storm8
Dr. Hanno Fichtner
About Our Sponsors:
A global leader in wireless innovation, BlackBerry® revolutionized the mobile industry when it was introduced in 1999. Today, BlackBerry aims to inspire the success of our millions of customers around the world by continuously pushing the boundaries of mobile experiences. Founded in 1984 and based in Waterloo, Ontario, BlackBerry operates offices in North America, Europe, Asia Pacific and Latin America. For more information, visit www.blackberry.com
CTI is a specialty tax consulting firm that specializes in state and federal tax incentives available to businesses. The tax incentives identified by CTI can contribute significantly to the bottom line of a business by providing an unexpected influx of income through dollar for dollar reduction in federal, state and local income and payroll taxes. A few examples of the tax credits available to businesses in bay area are Federal and CA Research Tax Credits, CA Enterprise Zone Tax Credits and San Francisco Enterprise Zone Payroll Tax Credits. CTI offers the highest level of expertise, as the firm consists of professionals with experience with Big 4 Accounting firms, state taxing agencies and government economic development departments. The firm is currently working with 300+ businesses in bay area including several gaming companies.
When & Where
YetiZen is a cornerstone of the game developer ecosystem. This includes the YetiZen accelerator, the wildly popular game industry focused accelerator that takes less than 2% of over 1,500 applicants yearly and YetiZen Speaks, the only game developer community of its kind for game business education and synergy in the new and ever evolving world of social mobile. YetiZen Speaks has served over 19,000 game developers across its events since its inception. The Accelerator has seen over 30 successful companies graduate the program in the past 3 years. Studios with millions of users such as YesGnome, leading monetization such as Frenzoo, as well as platforms with hundreds of game developers such as SelfPubD have all gone through YetiZen's intense 150+ mentor program.