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The Un-sweetening of America: ITO EN's Contribution to the Beverage Market

Center on Japanese Economy and Business, Columbia Business School

Tuesday, October 8, 2013 from 12:30 PM to 2:00 PM (EDT)

The Un-sweetening of America: ITO EN's Contribution to...

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Event Details

The Center on Japanese Economy and Business at Columbia Business School welcomes you to a lunchtime "zadankai" seminar with:

Mr. Yosuke Honjo

President & CEO
ITO EN (North America) Inc.

Moderated by

Hugh Patrick
Director, Center on Japanese Economy and Business
R. D. Calkins Professor of International Business Emeritus


Mr. Honjo's PowerPoint presentation is available here.


This event is free and open to the public. Advance registration is required. Lunch will be served. 

Media Contacts: Ryoko Ogino, ro2213@columbia.edu

Brief biography

Yosuke Honjo, President & CEO, ITO EN (North America) Inc., brings over 20 years of experience managing various projects, products, and company acquisitions.  Honjo began his journey at ITO EN, Ltd. in Japan and founded ITO EN (North America) Inc. in 2001, creating the unsweetened tea market in the U.S.  In 2002, Honjo opened a flagship shop, ITO EN New York, and continues to develop ITO EN (North America) Inc. through new restaurants and acquisitions. Active in the community, Honjo serves on the boards of the Japanese Chamber of Commerce and Industry of New York, Nippon Club, Executive Committee of Japan Day, Japan Society, the Metropolitan Museum of Art, and the US-Japan Council. Additionally, he founded the Honjo International Scholarship Foundation, a program to create a network of Japanese Americans with the Japan American Association, Japan Medical Society of America, Columbia University, Hawaii University, and the University of Southern California.

Honjo earned a Bachelor of Arts in Commercial Science at Waseda University and an MBA from the Marshall School of Business, University of Southern California.

Have questions about The Un-sweetening of America: ITO EN's Contribution to the Beverage Market? Contact Center on Japanese Economy and Business, Columbia Business School

When & Where


208 Warren, 2nd Floor
1125 Amsterdam Avenue
New York, NY 10025

Tuesday, October 8, 2013 from 12:30 PM to 2:00 PM (EDT)


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Organizer

Center on Japanese Economy and Business, Columbia Business School

Center on Japanese Economy and Business, Columbia Business School

Established at Columbia Business School in 1986 under the direction of Professor Hugh Patrick, the Center on Japanese Economy and Business (CJEB) promotes knowledge and understanding of Japanese business and economics in an international context. The Center is a research organization widely recognized for its international programs, which provide prominent speakers from the public and private sectors a forum for collaboration and reflection on Japan, the United States, and the global economy.

www.gsb.columbia.edu/cjeb

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