The Taming of the New - Larry Keeley on Innovation
Tuesday, September 18, 2007 from 8:00 AM to 2:00 PM (PDT)
Continental Breakfast 7:30a - 8:00a
Larry Keeley will explain the emerging disciplines of innovation and how they apply to you and your business. Larry will describe how to systematically boost your innovation 9hit rates9 to 35%-70%. The norm today is an incredibly low 4% 9hit rate9.
He will explain how to identify the many surprising, counter-intuitive myths and lore that undermine innovation efforts—and how to adopt methods and logic that can shift innovation from a vague hope to a deep competence. These include customer centered methods and orchestrating 4 or 5 types of innovation at the same time.
About Larry Keeley
Larry Keeley is co-founder and president of the Doblin Group in Chicago. Larry has worked with a wide variety of pioneering enterprises since 1979, among them firms like Aetna, Apple, Citigroup, ExxonMobil, Hallmark, McDonald9s, Motorola, Pfizer, Steelcase, Texas Instruments, and Zurich Financial Services. Larry is a board member for the Institute of Design at Illinois Institute of Technology, where he also teaches graduate design strategy classes. He is a lecturer in innovation at Kellogg and University of Chicago and at many executive education programs. He has been featured in Business Week and Fast Times.
When & Where
Puget Sound SigChi
Puget Sound SIGCHI is a non-profit organization, serving the Puget Sound region's design, usability, and human factors research communities.