The Switch Workshop
Thursday, July 25, 2013 from 9:00 AM to 6:00 PM (GMT)
Cambridge, United Kingdom
Note: These workshops sell out quickly, so if you're interested, register now.
Customers don’t just buy a product — they switch from something else. And customers don’t just leave a product — they switch to something else.
It’s in these switching moments that the deepest customer insights can be found.
On the 25th of July, a select group of 32 people will attend a unique, hands-on, full-day workshop to learn about “The Switch”.
Most businesses don’t know the real reasons why people switch to — or from — their products. We’ll teach you how to find out.
The workshop will be at the offices of Red Gate Software in Cambridge, UK. The cost to attend is £650.
The workshop will be led by Bob Moesta and Chris Spiek of the Re-Wired Group.
You’ll participate in live customer interviews.
You’ll learn new techniques for unearthing the deep insights that most companies never bother to dig up.
You’ll understand why people switch from one product to another and how you can increase the odds that the switch goes your way.
And you’ll be able to put everything you learned to immediate use.
There’s only one simple requirement: You’ll be asked to think about a product that you purchased recently. It won’t be a big deal.
Spots are limited. Only 32 people will be able to attend and participate.
Register today and we'll see you on July 25th.