San Francisco, California
London, United Kingdom
Note: The April Workshop sold out in 46 hours, so if you're interested, register now.
Customers don’t just buy a product — they switch from something else. And customers don’t just leave a product — they switch to something else.
It’s in these switching moments that the deepest customer insights can be found.
On the 17th of May, a select group of 24 people will attend a unique, hands-on, full-day workshop to learn about “The Switch”.
Most businesses don’t know the real reasons why people switch to — or from — their products. We’ll teach you how to find out.
The workshop will be at the offices of DG on Broadway in Manhattan. The cost to attend is $1000. The workshop will be led by Bob Moesta and Chris Spiek of The Re-Wired Group.
Jason Fried from 37signals will be joining us via Skype to talk about how the concept of switching has influenced him.
You’ll participate in live customer interviews.
You’ll learn new techniques for unearthing the deep insights that most companies never bother to dig up.
You’ll understand why people switch from one product to another and how you can increase the odds that the switch goes your way.
And you’ll be able to put everything you learned to immediate use.
There’s only one simple requirement: You’ll be asked to bring something with you. It won’t be a big deal. Details will be provided one week before the workshop.
Spots are limited. Only 24 people will be able to attend and participate.
Register today and we'll see you on May 17th.