Curation is a word marketers have borrowed from the art community to explain the process of collecting, organizing and elevating specific pieces of digital content in a way that provides value to an audience. Sometimes, that value stems from how or where the selected content is displayed (e.g., within a sleek microsite, or perhaps on an interactive screen); other times, the value stems from consistently handpicking pieces of content that align with your brand and the interests of your fans.
In this special Internet Week installment of 360i’s Startup Outlook, you’ll hear from some of the top startups that are empowering curation and learn how they are using technology to help brands and consumers surface content more efficiently.
360i’s Startup Outlook program helps brands evaluate emerging technologies and platforms and facilitates closer collaboration between brands and startups. As part of the program, the agency publishes a new Startup Outlook report each month – featuring five new companies – and hosts quarterly educational events nationwide. Learn more at www.startupoutlook.com.
- Moderator: Mark Avnet, Dean of 360iU
- Sam Epstein, VP of Platform, RebelMouse
- Matt Corey, CMO, Mass Relevance
- Toby Hervey, Director of Strategy & Business Development, Waywire
- Freddie Laker, CEO & Founder, Guide