Social CRM is a whole new dynamic -
a way of approaching and cultivating customer relationships that's
focused on people instead of tools, collaboration instead of control,
and valuable experiences instead of transactions. How are these new
expectations changing the game, and what role do we play in the
Join Radian6, Chris Brogan, and The Rockstars of Social CRM for an interactive, fast-paced participant round-up & panel to discuss why social CRM needs our attention.
Wednesday, June 24 from 8:00-11:00 pm EDT (program portion to end by 9:30)
- Chris Brogan, President, New Marketing Labs and author of ChrisBrogan.com
- Marcel Lebrun, CEO, Radian6
- Frank Eliason, Director of Digital Care, Comcast
- Paul Greenberg, Author of CRM at the Speed of Light, President of The 56 Group, LLC
- Brent Leary, Co-author of Barack 2.0 and Co-founder of CRM Essentials
- Michael Thomas, National President, CRM Association
- Drinks, hors d'oeuvres and lots of socializing
- Chris Brogan emceeing and interviewing YOU
- Special announcements from Radian6 about what's new
- A fast-paced panel discussion on why social CRM matters in a 2.0 world
- LIVE RockBand 2 on the big stage, starring YOU
RSVP above for the live event; space and tickets are limited.
Can't make it live?
With limited space for the local Boston event, and lots of folks across the web, we wanted to bring the event live to the social web so everyone can get in on the fun. We've got a brand new Twebinar format just for the occasion.
If you remember last year's Radian6 Twebinar Summer Series hosted by Chris Brogan you'll know that the combination of live video, rich content, and a firehose of Twitter interaction took participants on a fast-paced adrelaline ride. The format is back, this time with more live video, more interaction and a brand new Twebinar interface designed specifically for the fun. Here is a sneak peak at the new interface :
By being part of this event, you'll be one of the first to take this new Twebinar app for a spin. RSVP now to reserve your spot, since space is limited. (We'll send you some instructions via email the day of the event).
Your Host: Chris Brogan
Chris Brogan is a ten year veteran of using social media and both web and mobile technologies to build digital relationships for businesses, organizations, and individuals. Chris speaks, blogs, writes articles, and makes media of all kinds at [chrisbrogan.com], a blog in the top 10 of the Advertising Age Power150, and in the top 100 on Technorati. He's also President of New Marketing Labs, a new media marketing agency, as well as the home of the Inbound Marketing Summit conferences and Inbound Marketing Bootcamp educational events. Follow Chris on Twitter @chrisbrogan
Moderator: Marcel Lebrun
Chief Executive Officer of Radian6, Marcel brings with him years of
leadership with various technology start-ups. A serial entrepreneur,
he has raised over $100 million in financing, completed an IPO on the
Nasdaq and TSX, and headed up an acquisition by a publicly traded
company. Prior to joining Radian6, Marcel was vice-president of
consulting at Mariner Partners, chief executive officer and general
manager of SalesBridge Canada
Corp., vice-president, fixed solutions division (FSD) of
Paris-based, Alcatel and co-founder and CEO of ImagicTV Inc. Marcel is
a frequent speaker at a number of social media events and blogs at Media Philosopher. Follow Marcel on Twitter @lebrun
Frank Eliason, Director of Digital Care, Comcast
Frank Eliason is currently the Director of Digital Care for Comcast.
This basically means he and his team surf the net, learning from
Customers and assisting when possible. Frank joined the Comcast
Customer Service Team in Philadelphia in September, 2007. Besides the
social media channel, Frank and his team review feedback and work to
create a better Customer experience by reviewing Customer comments
submitted through email or posted in forums on the Comcast website.
Frank has become best known as ComcastCares on Twitter. The efforts of
his team have been recognized by many news organizations, including the
New York Times, ABC News, and the Philadelphia Inquirer. Follow Frank on Twitter @comcastcares
Paul Greenberg, Author of CRM at the Speed of Light, President of The 56 Group, LLC
In addition to being the author of CRM at the Speed of Light, often called the “Bible of CRM”, Paul is the President of the 56 Group, LLC, President of The 56 Group, LLC, an enterprise applications consulting services firm, focused on CRM strategic services including go-to-market strategies for vendors and integrators, CRM strategic planning and vendor selection.
Paul is also the EVP of The CRM Association and the Co-chair of the Rutgers CRM Research Center. He writes two blogs including the ZDNET Blog on CRM 2.0 and PGreenblog, which has won numerous awards as the best CRM blog every year since 2005. Paul was also named the most influential person in CRM by InsideCRM and one of the most influential by CRM Magazine – both in 2008.
Paul is a contributor to multiple business publications including CRM Magazine and others. He keynotes conferences across the United States, Europe and Asia. He has a degree in Journalism from Northwestern University. He lives in Manassas, VA with his wife and five (yes, five!) cats. Follow Paul on Twitter @pgreenbe
Brent Leary, Co-author of Barack 2.0 and co-founder of CRM Essentials
Brent Leary is a crm industry analyst, advisor,
author, speaker and award winning blogger. He is co-founder and Partner
of CRM Essentials LLC, an Atlanta based CRM advisory firm covering
tools and strategies for improving business relationships. Recognized
by InsideCRM as one of 2007's 25 most influential industry leaders,
Leary also is a past recipient of CRM Magazine's Most Influential
He has written regular online columns for Inc. and Black Enterprise magazines, as well as for popular business sites including American Express OPEN Forum. And in 2009 Leary co-authored Barack 2.0: Social Media Lessons for Small Business. Leary also hosts and produces the popular "Technology For Business $ake" Internet radio program. Follow Brent on Twitter @brentleary
Michael Thomas, National President, CRM Association
Michael W. Thomas is Co-founder and Partner of CRM Essentials LLC, a management consulting/advisory firm focused on implementing strategies and technologies affecting profitability through customer relationship management. He also serves as the president of the National CRM Association, received CRM Magazine's 2004 Most Influential Leader Award along with his business partner Brent Leary.
Thomas has over 20 years of technology sales and management
experience working for Automatic Data Processing (ADP), Oracle Corporation
and Peoplesoft. He serves as the Marketing Chair of the Technology Association of
Georgia's Minority Technology Council special interest group and
sits on the Atlanta Business League's Technology Committee. Thomas attended
Kennesaw College where he studied Business Management. Follow Michael on Twitter @mwthomasSCRM
When & Where
Chris Brogan and Radian6
Chris Brogan is a ten year veteran of using social media and both web and mobile technologies to build digital relationships for businesses, organizations, and individuals. Chris speaks, blogs, writes articles, and makes media of all kinds at [chrisbrogan.com], a blog in the top 10 of the Advertising Age Power150, and in the top 100 on Technorati. He's also President of New Marketing Labs, a new media marketing agency, as well as the home of the Inbound Marketing Summit conferences and Inbound Marketing Bootcamp educational events.
Radian6 is the social media monitoring platform for marketing, communications, and customer support professionals. Our web-based dashboard provides companies and agencies with intelligence and insights about their brand, industry, and online reptuation. Visit us on the web at http://www.radian6.com.