The Resurgence of the Sponsored Post (Advertorial)
Wednesday, January 22, 2014 from 6:30 PM to 8:30 PM (EST)
New York, NY
San Francisco, California
London, United Kingdom
The advertorial is back!
Hear from some of the top publications and marketers in NYC on how the landscape of digital publishing is coming full circle. Content marketing is the next big thing in terms of building a unique voice in the digital world as the lines between advertising and content are blurring.
Our panel includes:
|Johanna Mayer-Jones joined Dow Jones in 2011 and is the Director of Integrated Marketing for B2B and Finance. Previously based in Hong Kong, she represented the Dow Jones network across all media platforms selling to all financial services clients. Prior to Dow Jones, Johanna worked at Pearson Group for six years on the B2B titles, FTfm and FT Newspaper in London and New York and Mergermarket in Hong Kong.|
|Kathleen Murphy brings 16 years of on-camera and Executive Producing experience for national networks to her work with authors, athletes, executives, entrepreneurs and CEO’s. She has interviewed and hosted for ESPN, USA Network, ABC Television, Oxygen Network, Lifetime Television, The Football Network, MSG, Discovery Network, The Weather Channel, WBIS and others, as well as piloted several network shows and radio. She brings an extensive 360 degree media experience from all sides of the camera and appearances to a broad range of media training.|
|Arthur Bavelas is an internationally-known expert in family wealth management and preservation, a leading strategic advisor to Family Offices and the ultra affluent. He is the originator of the Fortune's Fortress process of safeguarding family wealth over multiple generations, and a frequent speaker to the Hedge Fund and Family Office communities. Arthur is the founder of the highly acclaimed Family Office Insights (FOI) series of workshops and seminars, and originator of the Family Advisor Facilitations and Family-to-Family/Peer-to-Peer processes. Arthur is the author of numerous articles, white papers, and books focused on wealth preservation and asset protection. His insights have been featured in international publications including The Wall Street Journal, Bloomberg Wealth Management, Investment Advisor, Gatekeeper, Opalesque, Dow Jones and Elite Traveller. Arthur has co-authored several books, his most recent being Fortune's Fortress: A Primer on Wealth Preservation.|
When & Where
This event is sponsored by Cooperatize, an advertising platform connecting brands and bloggers to create original sponsored content.