The ProBlogger Email Marketing Workshop with Shayne Tilley and Darren Rowse
Friday, May 24, 2013 from 9:00 AM to 5:00 PM (EST)
A Melbourne ProBlogger Training Day for Bloggers
Learn how to use email to significantly grow your blog's readership and profit
If you're a blogger, you probably already know you should be doing more with email to make your blog more profitable, but chances are…
- It all sounds too technical
- It all sounds too hard
- It all sounds good in theory but terrible in practice
… And you’re not quite sure where to start!
What that means, sadly, is you’re letting a HUGE opportunity go to waste. Now you can change that!
This full day course has been specifically designed to help put the power of email right in your hands. At the end of the day you’ll know how to run best practice email marketing that delivers tangible results.
Though the day you’ll learn:
- how two online experts personally leverage email to build their own businesses
- how to craft subject lines and copy that actually work (and might surprise you)
- what’s important and what’s not with email
- how email is much more than simple 1-off blasts
- how to be smart with tools and applications to take the headaches out of email
- how to design AND build your own email marketing strategy
The day is going to be a very practical, no gimmick event and will cover the three important areas of email.
Building your list, nurturing it, and finally getting subscribers to take action!
Here’s an overview of the day:
9:00 –registration for a 9.30am sharp start
Welcome and Introduction
Overview of email definitions, stats, tools
Case study: Digital Photography School
Building an email list – the right way
Managing and nurturing an email list
Sending email (design, headlines, copy and more)
Advanced email techniques
Small group review of an attendees email program
Review and Questions
Who’s running the day?
Shayne Tilley: Shayne AKA the web marketing ninja has been leveraging email for over a decade with some very successful brands including SitePoint, 99designs, MOYB and now Problogger and Digital photography School. Sending out tens of millions of emails every year, there a few people as close to the inbox as Shayne.
Darren Rowse: Darren AKA Problogger is a man that needs very little introduction. One of Australia’s most accomplished bloggers, Darren will be sharing his own experience of how email has help power the growth of his sites.
Who should attend?
The day will have a blog focus, so if you’re a blogger who’s looking to radically improve the impact the email has on your blog using the very techniques of the some of the best in the business – then this day is perfect!
You might be just starting out or well underway with your blog. We cover email from start to finish so you’re sure to get something valuable out of the day.
But in reality anyone running a business (large or small) that knows email should be a bigger part of their business and is going to learn a lot from this course.
What should you bring?
You’ll be given access to recordings of all the presentations but be sure to bring something to take notes (laptop, tablet). Pens and notepads will be provided.
Is catering provided?
Tea and coffee on arrival, morning and afternoon tea and a sandwich lunch will be provided.
How do I get there?
MBS is within the Carlton District, a 10 minute walk from Melbourne CBD. You can get directions on their website here.
How many tickets are on sale?
At this stage the event will be limited to 30 attendees.
Please note: Tickets are not refundable however you may transfer your ticket to another person and update details in eventbrite. If you have any questions please email firstname.lastname@example.org @wonderwebby
When & Where
ProBlogger.net has been providing blogging tips since 2004 and was founded by Darren Rowse from Melbourne Australia.