THE OWLISH LINKEDIN WISDOM WORKSHOP (2 Hours)
EXCLUSIVE EVENT - SINGLE SESSION ONLY!
Holiday Inn - University of Memphis,
Thursday, September 12, 3:00 PM - 5:30 PM CST
Facilitated by global LinkedIn authority, J.D. GERSHBEIN
The Owlish LinkedIn Wisdom Workship will provide a comprehensive overview of LinkedIn best practices for business development, and illuminate what is possible as a result of openly engaging on the site. The program will also help participants set realistic goals for LinkedIn use, develop a mindset around success in social business and immediately effect real world positive change.
The workshop is organized into the following learning modules:
MODULE I: LinkedIn Profile & Social Branding Strategies
A striking, remarkable LinkedIn profile is one that articulates an individual’s core competencies and unique qualities, garners trust and shapes favorable perceptions in the minds of potential buyers. Participants will learn all the essential components of the LinkedIn profile and how they integrate to drive success both on and off of LinkedIn.
MODULE II: LinkedIn Network Managment Strategies
Irrespective of industry, success is predicated on professional relationships. Whereas the LinkedIn profile is the cornerstone of successful social networking, it is the people that comprise an individual’s network that drive outcomes. Participants will learn the importance of building and managing a tightly-knit LinkedIn network and how to assign value to the people that inhabit it.
MODULE III: LinkedIn Group Engagement Strategies
The LinkedIn groups are not glorified chat rooms. They are vibrant, specialized online communities pulsating with activity and the potential for prolific business development. Participants will learn the ethics of LinkedIn group participation and how to convert approaches into meaningful conversations.
Upon completion of the workshop, participants will have learned vital social networking skills and develop insights that will help them:
¨ Immediately capitalize on the marketability of their LinkedIn profiles
¨ Generate more inbound business leads into their sales funnel
¨ Recognize more business opportunities within their LinkedIn network
¨ Improve their online communication with prospects, clients and referral sources
¨ Become more confident and self-actualized business professionals
¨ Manage their time spent on LinkedIn more effectively
SEATING IS LIMITED - REGISTER NOW!
THIS WORKSHOP IS TYPICALLY PRICED AT $495.00. SECURE YOUR SPOT NOW AT A FRACTION OF THAT INVESTMENT!
NOTE: It is strongly recommended that attendees bring their own laptop or tablet for data capture. Wi-Fi will be avaialble.
PREREQUISITE: You must have a LinkedIn account to participate in this workshop.
Some familiarity with the use of the LinkedIn site is desirable in order to achieve maximum benefit.
ABOUT THE FACILITATOR:
JD Gershbein, CEO of OWLISH COMMUNICATIONS is a specialist in the art and science of LinkedIn. He is a trusted asset to top executives, managers, entrepreneurs, professional service providers, salespeople, consultants and individuals in career transition. JD offers unrivaled strategic direction to individuals and firms—ranging from small to medium-sized businesses (SMB’s) to Fortune 500 companies— in using LinkedIn to build brand and generate revenue. Dubbed “The Oracle of LinkedIn,” JD is considered one of the world’s top scholars in LinkedIn and a pioneer in the design and delivery of LinkedIn educational programs.
Drawing upon his background in marketing communications, psychology, neuroscience, and broadcast media, JD is helping advance the collective awareness of LinkedIn and inspiring opportunity-oriented professionals in all walks of business. JD is a nationally-known A-list speaker, who has been featured on FOX TV News, CBS TV News and WGN AM Radio and in print in Forbes, Bloomberg BusinessWeek, the Chicago Tribune and SUCCESS Magazine. He also contributes his blogging talents to NBC Chicago.
JD is also an Adjunct Professor at the Illinois Institute of Technology’s Stuart Graduate School of Business where he teaches the school’s first-ever course in social media marketing. His first book, The LinkedIn Edge: Creating a Psychological Advantage in Social Business, is due out in summer 2013.
When & Where
Since 2006, JD Gershbein, CEO of Owlish Communications, has helped advance the collective awareness of LinkedIn and inspired opportunity-oriented professionals in all walks of business to step up and achieve on the site. His ability to spark others to action has earned him the moniker of “The LinkedIn Catalyst.” JD is considered one of the world's top thought leaders on LinkedIn, and a pioneer in the design and delivery of LinkedIn education. He is also a globally acclaimed social business psychologist, keynote speaker, a frequent broadcast media expert on LinkedIn for business, and a featured blogger for The Huffington Post and Forbes. Additionally, JD is adjunct professor of marketing communications at the Illinois Institute of Technology's Stuart School of Business, where he is advancing social media marketing as an academic discipline.