The Nielsen Children’s Book Summit
Real Data – Real Insight – Real Business
Today’s families live in a media-rich world with a wide range of content available at the touch of a button. Books live side by side with next-generation mobile-enabled devices, games, streaming media and apps for the attention of children, and the most successful content is integrated across multiple platforms. In order to understand and take advantage of the opportunities that exist in this new landscape, publishers and other content creators need to look for broader market insight.
The Nielsen Children’s Book Summit will present a comprehensive annual review and emerging trends forecast for the children’s book landscape, as well as proprietary research on gaming, home entertainment, music and mobile connected devices from across Nielsen’s measurement solutions. We will examine how those media influence the evolving children’s book market, and how we can take advantage of this knowledge to build our business. This data has never been seen before in one place.
This signature event will feature lively presentations from Nielsen experts, focus groups with families and teens, special presentations on the connected family, conversations with child development specialists, and much more. Attendees will emerge with thought-provoking insights, plenty of ah-ha moments, and solid, actionable intelligence to apply in business decision-making right away.
What you will discover:
- How media interacts with books in the lives of children and families
- How technology shifts are impacting consumption behavior
- New trends in content monetization
- New paths to discovery and purchase
- How viewing share is shifting and how it compares to shifts in reading time
- How kids’ consumption habits change as they age up
- How to reach kids and youth audiences through mobile
- How to use insights from all these areas to build your businesses
All attendees also receive the Nielsen 2014 Children's Book Business Review complimentary with registration, a $500 value.
Who Should Attend
Senior-level publishing decision-makers in:
- Digital Products
Senior-level personnel from related industries such as:
- New Business Development
- Children’s apps
- Educational Content Developers
- Children’s Licensing Professionals
- Children’s Media
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When & Where
Whether you’re eyeing markets in the next town or across continents, we understand the importance of knowing what consumers watch and buy. That’s our passion and the very heart of our business.
We study consumers in more than 100 countries to give you the most complete view of trends and habits worldwide. And we’re constantly evolving, not only in terms of where we measure, or who we measure, but in how our insights can help you drive profitable growth.
Whether your business is a multinational enterprise or a single storefront, we believe innovation is the key to success, in both what you create and how you market your products and ideas. That’s why we continue to develop better solutions to help you meet the needs of today’s consumers, and find out where they’re headed next.
So let’s put our heads together. We’ll bring our insight to your business and help you grow.