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The Movable Type Idea Exchange

Movable Type

Wednesday, October 16, 2013 from 8:30 AM to 5:00 PM (PDT)

The Movable Type Idea Exchange

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The Movable Type Idea Exchange is an event for marketers, designers, developers, corporate IT departments and social media visionaries to hear from industry experts and exchange insight about what’s happening in blogging and the content management space, made up of a carefully curated group of guests, and from the company that launched one of the first commercial blogging platforms, spurring the ever growing exchange of content that continues to explode on a global basis.

Speakers Include:

 Karen McGrane: If the internet is more awesome than it was in 1995, Karen would like to claim a very tiny piece of the credit. For more than 15 years Karen has helped businesses create better digital products through the power of user experience design and content strategy. She is Managing Partner at Bond Art + Science, a UX consultancy she founded in 2006, and formerly VP and National Lead for User Experience at Razorfish. She's led projects for dozens of publishing clients, including The New York Times, Condé Nast, The Atlantic, and Time Inc. Karen teaches Design Management in the MFA in Interaction Design program at the School of Visual Arts in Manhattan, which educates students on how to run successful projects, teams, and businesses. Her book, Content Strategy for Mobile, was published in 2012 by A Book Apart.

Presentation: Content in a Zombie Apocalypse


 Friends, a zombie apocalypse is upon us: an onslaught of new mobile devices, platforms, and screen sizes, hordes of them descending every day. We're outmatched. There aren't enough designers and developers to battle every platform. There aren't enough editors and writers to populate every screen size. Defeating the zombies will require flexibility and stamina—in our content. We'll have to separate our content from its form, so it can adapt appropriately to different contexts and constraints. We'll have to change our production workflow so we're not just shoveling content from one output to another. And we'll have to enhance our content management tools and interfaces so they're ready for the future. Surviving the zombie apocalypse is possible. In this talk Karen will explain how: by developing a content strategy that treats all our platforms as if they're equally important.

 Deane Barker: Dean is a founding partner and business development director for Blend Interactive, a content management consultancy. Deane has spent most of his career working in Web content management and has completed hundreds of integrations. Along the way, Deane has become fluent in web technologies and has been exposed to dozens of content management systems.


 Jack Kaufman: Jack Kaufman is an 18 year old entrepreneur that has a passion for business and technology. He is the author of The Found a Business Book, which contains 33 interviews with successful technology entrepreneurs. Currently, Jack is a freshman at Haverford College. You can find The Found a Business Book at and you can follow Jack on Twitter @kaufman_jack.


Dan Wolfgang: Since mid-2003, Dan Wolfgang and his wife have been using Six Apart's Movable Type software, and writing tutorials and plugins for it. The Wolfgangs decided to turn this expertise into a business and career: uiNNOVATIONS,  a web development company focused on the user interface and Movable Type. In addition to Movable Type, Dan and his wife have a great deal of experience in customer/tech support, and providing training and education resources, plus the obvious: HTML, CSS, SEO, and lots of other acronyms.


Aaron Bailey: Aaron Bailey is founder and principal of 601am. Previously, Aaron was a web developer at NBCUniversal and has a broad background in CMS consulting and implementation. He has also appeared on CNBC and Sirius Satellite Radio as an online media expert.


 Nob Seki: Nobuhiro (Nob) Seki, President and CEO, has led the acquisition of Movable Type and Six Apart brand in January 2011 from SAY Media, who acquired Six Apart in November 2010. Previously, he was served as Executive Vice President and General Manager of Japan at Six Apart from December 2003 to January 2011. Prior to joining Six Apart, he was engaged in business development at Nikkei Business Publications after serving as Staff Editor contributing to Nikkei Computer for several years. Seki graduated from the University of Tokyo with a B.S. in Engineering and received an MBA in Entrepreneurship from Carnegie Mellon University.

"Multi-screen Environment and Its Impact on Digital Communications and Publishing" Panelists:

Angela Tribelli, CMO, Harper Collins Publishing: 

Angela Tribelli is the Chief Marketing Officer of the General Books Group at HarperCollins Publishers, responsible for developing and leading the overall marketing strategy. She elevates marketing efforts to help grow authors’ careers by developing the marketing vehicles, tools, and partnerships required to succeed in the evolving media landscape. She works with the publishers, marketing teams, and authors, helping to define the division’s programs to increase their scale and impact. She was appointed to this role in February 2012. 


Peter Stringer, Senior Director, Interactive Media at the Boston Celtics:

As a thought leader in the digital marketing and social media space, Peter has guided the Boston Celtics to become one of the biggest professional sports brands in social media, with almost 7 million Facebook fans and over 1 million Twitter followers. In his time time at the Celtics, Peter has conceptualized and developed some best-of-breed and first-of-their-kind digital projects. From Celtics 3-Point Play, the NBA's first Facebook application geared at gleaning valuable fan data, to Celtics GameTime Live, the league's first live stats and game-blogging application, Peter has pushed the Celtics to innovate ahead of the curve, while establishing several best practices for the sports and entertainment industry. Peter has spoken about the Celtics' success at digital marketing and social media conferences around the country and across the globe, and aims to maintain the team's status as one of the top digital brands in all of professional sports.

Robert Minton, General Manager of Movable Type North America:

Who is Robert Minton? He is an executive passionate about unlocking the real potential of a product, a business, and a team. He thinks creatively to identify and forge internal and external strategic alliances and partnerships that deliver results. Formulates creative marketing strategies and directs the execution for product launches, sale lead generation, leads product development and research, and digital, mobile, and social initiatives. Robert has extensive international business management experience working with Europe, Japan, and North America. He has lead content development initiatives with emerging and traditional media, working with top-tier consumer and lifestyle brands. 

 Timeline of Events (Subject to Change) 

8:30am – Welcome/Networking

9:05 a.m. – Introduction to Movable Type Idea Exchange

9:10 a.m. – Nob Seki, Movable Type CEO

9:45 a.m. – Deane Barker, founding partner and business development director for Blend Interactive, a content management consultancy

10:30 a.m. – Coffee Break

10:40 a.m. – Aaron Baily, Founder and Principal of 601am

11:15 a.m. – Dan Wolfgang, founder of uiNNOVATIONS, a web development company, and Gamify Demo

12:00 p.m. – Lunch

1:15p.m. –  Karen McGrane, Managing Partner at Bond Art + Science, a UX consultancy

2:15pm – Coffee Break

2:20 pm – Open Slot

2:55 p.m. – Jack Kaufman, Entrepreneur and Author of “The Found a Business Book”

3:30 p.m. – ArckCloud Demo

4:10 p.m. – Movable Type CEO Nob Seki's Panel, "Multi-screen Environment and Its Impact on Digital Communications and Publishing" 

5:10 p.m. – Wrap-Up 

For more information on this event and speakers, be sure to check back here and on our Twitter page:

If you are interested in registering, please contact Brigid Sweeney at (617) 624-3213 to register 

Have questions about The Movable Type Idea Exchange? Contact Movable Type

When & Where

Altman Building
135 West 18th Street
New York, NY 10011

Wednesday, October 16, 2013 from 8:30 AM to 5:00 PM (PDT)

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Movable Type

Movable Type is Six Apart's flagship blog software product, launched in 2001. Today, this robust social publishing platform powers some of the websites and blogs of the world's largest media companies and Fortune 100 businesses, small and medium sized businesses, and power bloggers. Movable Type excels as a fully integrated, scalable, proven social publishing platform upon which to build highly interactive websites, blogs and social networks. For more information visit

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