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"The Mechanics of Magic: 7 Game Design Insights" by Christina Wodtke Product Development

Tuesday, July 9, 2013 from 7:00 PM to 8:30 PM (PDT)

"The Mechanics of Magic: 7 Game Design Insights" by...

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Event Details

The web world is agog over game design as the next silver bullet, slapping badges and progress bars over every annoying thing they wish users to do. As users tire of everything looking like a game, "gamification" has come under fire. But why throw the baby out with the bathwater?

Game design is to web design what rocket science is to car mechanics, and just like Tang and Velcro, there is plenty in game design we can use in our every day work. Come and hear how mastery, irregular reward schedules and meaningful choices can make your site a pleasure for your users.


Christina Wodtke is an itinerant instigator and maker of things to happen. She is currently on sabbatical, advising start-ups and gardening. Most recently she led new product development and reinvention as a general manager of at Zynga, was general manager of Social at Myspace, principal product manager at Linkedin, and senior director of design at Yahoo! back when Yahoo! was pretty neat.

As well, she likes founding things: She founded a startup where she developed the collaborative blogging tool PublicSquare; founded Boxes and Arrows, an on-line magazine of design; and co-founded the Information Architecture Institute. She may found again.

Along the way she wrote the bestselling Information Architecture: Blueprints for the Web, and has spoken on the topic of the human experience in information spaces at conferences worldwide. She writes still at Eleganthack.

Have questions about "The Mechanics of Magic: 7 Game Design Insights" by Christina Wodtke? Contact Product Development

When & Where HQ
383 Rhode Island St
San Francisco, CA 94103

Tuesday, July 9, 2013 from 7:00 PM to 8:30 PM (PDT)

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Organizer Product Development

The Product Development team imagine, design and engineer the world's largest petition platform. We use amazing design and technology to supporting over 35 million change-makers in more than 190 countries.


We blog at and tweet at @changeeng

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