The Management of SaaS/Cloud Customer Lifetime Value
Mikael Blaisdell, Publisher: The HotLine Magazine
Who Should Attend: SaaS/Cloud CxO's, Customer Success Management Professionals
Tuesday; May 22nd, 2012 7:00 - 8:45 PM
1300 Island Dr.
Redwood City, CA
Advance Registration Required
Customer Lifetime Value is one of the essential metrics for any SaaS/Cloud application vendor. CLV is what remains after the CAC, Customer Acquisition Cost, and the CRC, Customer Retention Costs, are subtracted from the revenues of the relationship. The actual duration of that relationship, therefore, is of paramount importance – far too vital to be left unattended. What are the milestones of the customer lifecycle? Where are the vulnerable points of potential churn? How should customer portfolios be segmented into up-sell, cross-sell and renewal workflows? Who should authentically “own” the profitability management of the ongoing relationships? Join Mikael Blaisdell, Publisher of The HotLine Magazine, for a thought leadership session on the realities of CLV and effective customer retention in the SaaS/Cloud sector.
Sponsored by: Scout Analytics Inc.
Scout Analytics [ www.scoutanalytics.com ]is the leading provider of revenue intelligence solutions that enable software-as-a-service companies to leverage behavioral analytics to maximize the lifetime value of customer relationships.
Location and refreshments provided by: Zuora Inc.
7:00 PM - Doors opon for registered attendees
Refreshments & Networking
7:30 - 8:15: Mikael's Presentation + Q&A
8:15 - 8:30 Scout Analytics
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When & Where
The Customer Success Association
Mikael Blaisdell is the Executive Director of The Customer Success Association, Moderator of The Customer Success Forum on LinkedIn and the Publisher of Customer Success Magazine, online resources that focus on managing customer lifetime value for an audience of SaaS/Cloud B2B senior management teams and Success/Support professionals worldwide.
For a map of the international Customer Success Community, please visit: