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The Lean Crossroad: The Entrepreneurs

Lean Startup Vancouver

Tuesday, August 21, 2012 from 6:00 PM to 9:00 PM (PDT)

The Lean Crossroad: The Entrepreneurs

Ticket Information

Ticket Type Remaining Sales End Price Fee Quantity
Keynote event Sold Out Ended CA$40.00 CA$3.00
Cocktail Post-Event networking 2 Tickets Ended CA$16.00 CA$1.56
Raffle Prize #1 (signed book)
Raffle prize (Promo code will be given away at the event)
9 Tickets Ended CA$35.00 CA$2.71
Raffle Prize #2 (book)
Raffle prize (Promo code will be given away at the event)
19 Tickets Ended CA$35.00 CA$2.71

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Event Details

The Entrepreneurs

[The Lean Crossroad]


@ Fletcher Challenge Theatre

SFU Harbour Centre / 515 West Hastings Street


This Lean event, we will focus on:

  • UX
  • Lean Entrepreneur
  • Customer Development
  • Metrics

This is an event for for startup community in Vancouver! Many prominent speakers are flying into Vancouver and we have an amazing opportunity to learn from the prominent Lean speakers.

Whether you are a fortune 500 company, a start up, non profit organization, or an intrepreneur, this will touch upon many subjects that will have a high impact.

Bonus: Each registration will receive a "The Entrepreneur's Guide to Customer Development" book for free ($25+ value) -- thanks to the generous donation by the authors, Patrick Vlaskovits and Brant Cooper!



Dan Martell

Kate Rutter [@katerutter] is Co-Founder and Product Designer at LUXr, a startup company dedicated to delivering education products for early-stage entrepreneurs and product teams.

Kate is a strategist and UX designer with a talent for bringing early-stage companies and customers closer together through lean strategies, inventive design and participatory practices.  She advises startups, coaches teams, leads workshops and speaks about lean UX and product design.

Before joining LUXr, Kate was with Adaptive Path, where she specialized in user research and design for complex and emerging digital systems, bringing customer empathy and collaborative design practices to companies such as Nokia, Travel+Leisure Publishing, Globo Networks, and Greenpeace. You can follow Kate on Twitter at @katerutter.


Dan Martell

Patrick Vlaskovits [@Pv] Cofounder at Superpowered. Co-wrote The Lean Entreprener & The Entrepreneur’s Guide to Customer Development. Organizer at Twiistup & Los Angeles Lean Startup Circle.

Patrick has spoken at tech conferences nationally and internationally including SXSW. Patrick enjoys advising and mentoring and serves as a mentor for the 500 Startups seed fund/accelerator as well as for The Lean Startup Machine.

Eric Ries wrote about Patrick and Brant's The Lean Entrepreneur.



Dan Martell

Brant Cooper [@brantcooper] Principal at Market By Numbers. As the author of the popular Lean Startup book "The Entrepreneur's Guide to Customer Development.", he is a sought-after writer, speaker and consultant.

The "CustDev book" is required course text at several universities, including the University of Chicago MBA program, Stanford University, De Paul, Boston University, UC Santa Barbara andUniversity of Oslo.

Brant has written for Venture Beat and Business Insider and frequently travels the world speaking to entrepreneurs at conferences, hackathons and workshops.


David Ulevitch [@davidu] is the founder and CEO of OpenDNS, the world’s largest DNS and security organization, today making the Internet safer for more than 30 million people around the world.

A 2011 World Economic Forum Technology Pioneer and a Business Week Magazine “Most Promising Entrepreneur Under 30,” Ulevitch and his company have single-handedly changed the way Internet security is handled around the globe, allowing a less-invasive and more cost effective approach that facilitates access while eliminating harmful phishing, malware, botnets and other nefarious Internet activity not just on laptops and computers but on all devices connecting to a wireless network.


Dan Martell

Sean Ellis [@SeanEllis] CEO/Founder CatchFree.  First marketer at Dropbox, Lookout, Xobni, LogMeIn (IPO), and Uproar (IPO).

Also helped accelerate growth at Eventbrite, Socialcast, Webs, World Golf Tour, Wordpress.com and Songkick.






Mack Flavelle

Mack Flavelle[@MackFlavelle] really likes games, the internet, people, start ups, making a difference, measurable change and the sound of his own voice. He's run companies (Compass Engine), worked for investment groups (Initio) and been the ice cream truck man among dozens and dozens of other strange, often menial, jobs. He's currently a teacher at the Art Institute and Product Director at Wyley, building delightfully useful software. He also spends a significant amount of time nurturing and agitating local community. Recent fascinations include chess, collective nouns for animals, cooking spicy food and Murder She Wrote. He believes in eating your heroes.





[Keynote Event]

5:30pm Registration & Networking

6:05pm Announcement

6:15pm David Ulevitch (Speaker*)

6:45pm Brian Cooper & Patrick Vlaskovits (Keynote speakers*)

7:15pm ** Quick break / Networking **

7:30pm Door Prize, Sponsor Intro

7:45pm Kate Rutter (Speaker*)

8:15pm Sean Ellis (Speaker*)

8:45pm Closing remarks & Networking

* Speakers are expected to speak for 15 minutes followed by 15 minutes of Q&A

** Must bring your PRINTED/DIGITAL ticket **

[Cocktail Event]

9:30pm - 11:30pm in Gastown

(Final detail will be sent to all registered ticket holders few days before the day)
** Must bring your PRINTED/DIGITAL ticket **




Uber [@Uber_VAN] is an on demand black car service. Download an app, (Apple App Store & Google Play) press a button, and a black car with your own private driver arrives in minutes. Our cars range from Lincoln Town Cars to Cadillac Escalades. Once you reach your destination, just hop out. No fumbling with change, credit cards, or stopping at ATMs ever again, everything is processed through the app. Moments later, a detailed receipt is sent directly to your email inbox for easy record keeping. Pricing falls at approximately 30% more than a cab, and your tip is included.



As non-profit organizations all events hosted by Lean Startup Vancouver meetup group is about learning and sharing knowledges with local tech community.

"The Lean Crossroad: The Entrepreneurs" symbolizes how the technology industry has become increasingly aware of the Lean Startup movement that is transforming how new products are built and launched.

As such, this event will challenge its speakers and delegates to critically and creatively analyze the impact it has on each startups and entreneurs.






*The Lean Startup is a trademark and service mark owned by Eric Ries.

Have questions about The Lean Crossroad: The Entrepreneurs? Contact Lean Startup Vancouver
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When & Where

Fletcher Challenge Theatre / SFU
515 W Hastings St
Vancouver, BC V6B 1L6

Tuesday, August 21, 2012 from 6:00 PM to 9:00 PM (PDT)

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Lean Startup Vancouver

As non-profit organizations all events hosted by Lean Startup Vancouver meetup group is about learning and sharing knowledges with local startup community.

  Contact the Organizer
The Lean Crossroad: The Entrepreneurs
Vancouver, BC Events Conference

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