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The Knowledge Engineers Event
21st Century Integrated Marketing: How Agencies Overcome the Digital Divide

Institute of Communication Agencies

Wednesday, May 2, 2012 from 8:30 AM to 10:30 AM (EDT)

Toronto, Ontario

The Knowledge Engineers Event   21st Century Integrated...

Ticket Information

Ticket Type Sales End Price Fee GST/HST Quantity
ICA Member Single Ticket Ended CA$95.00 CA$2.89 CA$12.73
ICA Member 2 or More Tickets Ended CA$80.00 CA$2.59 CA$10.74
Non-Member Single Ticket Ended CA$110.00 CA$3.19 CA$14.71
Non-Member 2 or More Tickets Ended CA$95.00 CA$2.89 CA$12.73

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Event Details

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Niall McKinney, Founder & CEO 

Niall started his career in brand management at P&G but was rapidly sucked into the dotcom boom, involved in the launch of an early social networking site in 2000. He was a Marketing Director at the age of 24 within Time Warner UK where he launched one of Europe’s biggest selling men’s magazine. In 2006, he joined Travelocity Europe as CMO, and had a seat on the main board of this $2 billion turnover company.

Working globally with agencies like BBDO, JWT, Leo Burnett and clients like Pepsi, Kraft and Unilever, CEO Niall McKinney has spent the last 5 years helping organisations integrate digital into their DNA. He will talk through 10 key learning’s for agencies in dealing with the need for integration


Event Shedule

8.30 AM - Registration

9:00 AM – Introductions

9:10 AM– Global case studies and best practice with Niall McKinney

9:35 AM – Client research results with Niall McKinney

9:55 AM – Panel discussion and Q&A

10:30 AM- Event finishes

Have questions about The Knowledge Engineers Event 21st Century Integrated Marketing: How Agencies Overcome the Digital Divide ? Contact Institute of Communication Agencies

When & Where



The Spoke Club
Gallery, 3rd Floor
600 King St. W
Toronto, Ontario M5V 1M3
Canada

Wednesday, May 2, 2012 from 8:30 AM to 10:30 AM (EDT)


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