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The "IT" Factor (sponsored by The ARC & The Merge Summit)

Touré Roberts

Tuesday, October 9, 2012 from 7:00 PM to 9:00 PM (PDT)

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Event Details

In partnership with The Merge Summit, The ARC presents THE IT FACTOR seminar!  Panelists will share tips and strategies on what casting directors look for, how an actor can stand out, and overall insights on succeeding in the industry.


Robi Reed
Vice President of Talent and Casting, Original Programming, BET Networks

Robi Reed is an Emmy Award-winning Casting Director whose magic touch has landed major roles for Denzel Washington, Halle Berry, Rosie Perez and Queen Latifah, among many others. Blessed with an eye for talent and a gift for spotting a diamond in the rough, her career has spanned over 27 years and she is known for taking the ordinary and creating the extraordinary. Her ability to match a role with the perfect choice has made household names out of Jamie Foxx, who she discovered at a local comedy club in Los Angeles and Mekhi Phifer, who she plucked from an open casting call. Reed has more than 50 films to her credit, including blockbusters Soul Food, The Best Man, For Colored Girls, Love Jones, Set It Off and Antwone Fisher, in which she cast Derek Luke in his first leading role. Her first studio film came with Spike Lee’s School Daze. She went on to cast Lee’s Do The Right Thing, Mo’ Better Blues, Crooklyn, Clockers and Jungle Fever breaking out two of Hollywood’s biggest stars, Samuel L. Jackson and Halle Berry. She is currently the Vice President, Talent and Casting, Original Programming at BET.


Lori Openden
Executive Vice President, Talent and Casting, The CW Network

Openden oversees the casting as well as talent development for the network. Previously, she served as senior vice president of talent and casting at UPN.

Prior to UPN, she was a freelance casting director on several pilots and series, such as 8 Simple Rules, and on made-for-television films for both broadcast and cable networks. From 1985 to 1999, she served as senior vice president of talent and casting at NBC. During her tenure, she supervised the casting of hundreds of pilots and series, including ER, Friends, Seinfeld, Frasier, Law & Order, Will & Grace, and The West Wing.

Have questions about The "IT" Factor (sponsored by The ARC & The Merge Summit)? Contact Touré Roberts

When & Where

Artist Resource Center
11039 McCormick St
Los Angeles, CA 91601

Tuesday, October 9, 2012 from 7:00 PM to 9:00 PM (PDT)

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The "IT" Factor (sponsored by The ARC & The Merge Summit)
Los Angeles, CA Events Conference

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