The Hyper Network: Networking Is Changing.
WHO: Co-hosted by AU Social Media Club & AU PRSSA
WHEN: Tuesday, November 5, 2013, 8-10:30 PM
WHERE: SIS Founder’s Room/Stairs, American University
WHY? Networking is changing. You go to a networking event to form connections, to find volunteers or a new business partner, or even to just get your name out there. And, let’s be honest, more often than not, the best networking doesn’t happen at “networking” events. It happens at Thursday night happy hour, at your Saturday morning yoga class, or over a little something we call social media.
OKAY, YOU’VE GOT MY ATTENTION. TELL ME MORE.
We have scoured the district for professionals, journalists, movers, shakers, and any and all Twitter handles who live and breathe this new networking mantra. We’ve put together a panel of six people who will break it down for you and discuss how they use new forms of networking to get ahead both offline and online.
BUT WAIT, BEST OF ALL…
We will give you the opportunity to put your new skills to the test.
If you’re a student, you will:
Have the opportunity to find your next great connection, your future internship, or - dare we say it - your dream job;
Score some sweet swag; and
If you’re a professional, you will:
Engage with the next generation of creative minds and innovative thinkers;
Spotlight your company or organization’s vision and brand; and
Establish a dialogue with those “millennials” you’ve been hearing so much about.
MEET THE PANELISTS….
Director, Digital Strategy
Anthony LaFauce is a digital media professional grounded in traditional public and media relations practices. In his role as Director of Digital Strategy, Anthony brings comprehensive digital strategy to Spectrum’s clients, employing a well-rounded mix of public relations, media relations and marketing expertise to develop cutting edge digital initiatives. He sees new media as a unique set of tools that provide organizations with a greater ability to connect directly with their audiences.
Anthony works with Spectrum's clients ot shape digital strategy and create digital representations best suited for each. He specializes in creating innovative biotech and device solutions, and recently developed an equation for categorizing baseline listening for doctors in the social media space.
Anthony has worked with a variety of clients including nonprofits, government contractors and new media tech companies. Prior to joining Spectrum, he was Manager of Public Relations and Interactive Marketing at a full service advertising agency that utilized viral marketing tools, targeted online advertisements and social networking. Over the past few years Anthony has worked for a variety of Public Relations firms inside and outside D.C.
Anthony also served a Communications Manager for the Department of Defense where he worked to craft internal and external communications for the Pentagon. Anthony is also a former United States Sailor who served around the world as an Avionics Technician Second Class.
A Kogod grad and former AU SMC president, Chloe is a Commmunity Manager at MXM Social. A member of Engagement Team, Chloe works on social and digital media for NBC. Previously, she was an Associate and intern at Ogilby & Mather in New York. She is passionate about he entertainment space and loves tennis, sailing and running.
Online Activism Manager
Laborers’ International Union of North America (LIUNA)
Erica is an Online Activism Manager for the Laborers’ International Union of North America (LIUNA), a union of 500,000 men and women fighting for better wages and benefits, safer jobsites and more opportunity. There she manages their online presence, including social media and website. She also writes for Elite DC Magazine, an online lifestyle magazine based in the Washington, DC, Maryland and Virginia area that has over 50,000 subscribing young professionals.
Prior to her work with LIUNA, Erica implemented digital communication plans for nonprofits, earned media placements within the top 20 DMAs, written speeches and remarks for executive-level government officials, produced commercials and interviewed athletes and celebrities for a university-based piloted news show. Erica earned her MA in Public Communication from American University in 2012.
Melissa Steffan is the assistant editor for 1776 in Washington, D.C. 1776 is a startup incubator downtown, and Melissa works specifically as a writer and editor covering tech, innovations, and startup news. She a 2012 graduate of Seattle Pacific University and a Northwest native born and raised in Washington state. She studied journalism and political science, neither of which are huge industries in Seattle, so you can understand how she ended up in D.C. Since leaving "the other Washington" during her senior year of college, Melissa has interned and worked in the D.C .and Chicago metro areas at The Washington Post, The Center for Public Justice, and Christianity Today magazine. Outside of writing for work, Melissa lives in Barracks Row and enjoys running, drinking coffee, and cooking good food.
Ryan Thornton is a recent George Washington University School of Business graduate. Ryan earned a Bachelor’s of Business Administration with a concentration in Marketing in 2012. Originally from Memphis, TN, Ryan now lives in Washington, DC and works as a digital strategist at Ketchum PR. Ryan is also an independent digital marketing consultant and a musician. With a passion for everything digital and how the Web 2.0 phenomenon has changed everything, Ryan thrives on keeping up with the trends that shape the ever-changing online marketing industry and attempts to apply them personally and professionally (including but not limited to networking).
When & Where
Co-hosted by AU Social Media Club and AU PRSSA
AU Social Media Club
The AU Social Media Club is a student organization committed to improving the use of social media in the American University community. The club tries to educate students on the value of leveraging social media for personal branding and educate professors on how these tools can be used in the classroom.
AU Public Relations Student Society of America
AU PRSSA is a pre-professional group of students dedicated to the fields of public relations, communications, and marketing. The group assists aspiring PR students in finding their career path through networking.