Brands today are the sum total of every way customers experience them: on-line, in-store, on-the-go and at every other touch point. This is complex, sometimes chaotic, and calls for new approaches. The brand experience imperative has implications in terms of how your company is organized, how it designs and implements the brand experience, how it markets and sells, and ultimately how it measures results.
Hub Live: The Brand Experience Symposium is uniquely designed to help brand executives and their colleagues achieve breakthrough excellence in the brand experience — which we define as each and every opportunity to either make or break the brand promise. It offers a unique combination of high-profile headline speakers and an intimate venue limited to just 140 seats. Hub Live will help you and your team gain the insights, knowledge and ideas required to keep the brand promise at each and every touch point.
Headline speakers include Steve Battista of Under Armour, Tom Boyles of Disney Parks & Resorts, Simon Bradley of Virgin Atlantic Airways, Jim Fielding of DreamWorks' AwesomenessTV, Joy Howard of Patagonia, John Kennedy of Xerox, Lisa Macpherson of Hallmark, Mike Senackerib of Cambpell Soup Company and Clive Sirkin of Kimberly-Clark.
Special guests include Alfredo Martel of Caribou Coffee, Richard McDonald of Fender Instruments, Chris Brull of Kawasaki, Deena Bahri of Birchbox, John Cunningham of Black & Decker, and Bob Stohrer of Yahoo!
Featured speakers include Carla Hendra of OgilvyRED, Daryl Travis of Brandtrust, Mary Zalla of Landor Associates, Rob Duboff of HawkPartners, Marc Ducnuigeen of The Integer Group, Tyler Murray of TracyLocke, Paul Kramer of Catapult, Sharon Love of TPN, Stanton Kawer of Blue Chip Marketing, Rodney Mason of Parago and Lu Lacourte of Cibo.
In addition to our stellar lineup of headliners, special guests and featured speakers at Hub Live, we will also be presenting the results of an unprecedented, in-depth survey of more than 50 major-brand CMOS and other captains of the brand experience. It will detail the four key requirements of optimizing the brand experience, the greatest dangers to the brand experience, and how well brands are solving the biggest brand-experience challenges. We will not be publishing this research report in The Hub Magazine.
All tickets also include the Hub Prize dinner party buffet on Wednesday, October 8th, announcing and celebrating the winners of our fourth annual Hub Prize competition, honoring excellence in the brand experience — Gold, Silver, Bronze, as well as the winner of the rare and coveted Hub Cup, for best-in-show. We received a record number of extraordinary entries from around the world this year, and there’s much to be learned from what they did.
For more information about Hub Live, please visit: http://hubmagazine.com/hub-live
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Cancellation Policy: Refunds will be granted, excluding a processing fee of $200, if a written request for cancellation is received by email (firstname.lastname@example.org) before September 5, 2014. A 60% refund will be granted if cancellation occurs from September 6, 2014 through September 23, 2014. No refunds will be granted for any cancellations received after September 23, 2014 or for "no shows."
When & Where
The Hub is a community of thought leaders dedicated to achieving excellence in the brand experience.