What happens when design goes outdoors?
The Great Outdoors of Design, is a behind the scenes look at a range of cross-cultural research projects that embody design principles. Several case studies will be presented by partners of Reach, the global network of design-research agencies specialized in the design and delivery of such projects. The Great Outdoors is also a chance to learn about the benefits design research can deliver to both product and service innovation.
This day-long event will involve a number of interactive presentations and discussions, all designed to collaboratively explore the process and outcomes of design research. Drawing on the expertise of both Reach partners and delegates, these sessions will establish how researchers can create empathic, engaging materials that take designers out into the world of the people they’re designing for.
9.30am: Registration Opens
10.00am: Presentations – How can Research and Design be brought closer together?
12.00pm: Presentations – How do you combine global and local insights and opportunities?
2.30pm: Break-out Session – Group Discussions Around 4 Themes:
4.00pm: Closing Discussion
5.00pm: End (reception and drinks)
The full programme for the event is also displayed below (click to zoom), and can be downloaded by clicking here.