San Francisco, California
London, United Kingdom
The Tidewater Community College Retail Institute will be hosting a FREE Consumer Behavior seminar on June 25th. This event is the kickoff to our Consumer Behavior Education Series. Our guest speaker is David Lobaugh, founder and president of August Partners, Inc. He is a leader in consumer research methodologies and application to marketing strategies and other programs. David Lobaugh’s firm has conducted hundreds of market and consumer research studies and consulting engagements nationwide over the past 25+ years. In this keynote, he will cover The Five Drivers of Retail Sales; how demos alone can be misleading; why the Fashion Forwards™ mindset segment is critical to “Best Customer” merchandising; what jeans spend tells us about price points; how brand-consciousness affects shopping patterns…and more. David will illustrate his presentation with current consumer study data and provide commentary on such trends as Omni channel shopping, delivery options and the future of bricks & mortar retailing.
For more information, contact Laura Hanson, Director, TCC Retail Institute at 757-822-5193 or via email at email@example.com.
When & Where
Tidewater Community College Retail Institute
The mission of the TCC Retail Institute is to serve the retail community by partnering with industry leaders to provide educational content for students and professionals at all phases of their career development. Whether you are starting your career in sales, building your skills for management positions, developing a new business or updating your skills through continuing education, we are here to serve you. The Tidewater Community College Retail Institute is part of the TCC Center for Workforce Solutions. For more information, visit contact firstname.lastname@example.org or visit http://www.tccworkforce.org/.