- WHO: Wedding Professionals -
Wanting to Learn How to Use Social Media to Strengthen Their Brand and Increase Their Bottom Line and Increase Connections With a Peer Network.
WHAT: The Get Engaged Tour
WHEN: November 8th and 9th, 2010
WHERE: The Fairmont Olympic
411 University Street
Seattle, WA 98101
DAY ONE: MONDAY, NOVEMBER 8, 2010
8:00 AM – 8:30 AM: Conference Registration, Continental Breakfast Served (Note: Breakfast is included as part of the registration fees)
8:30 AM – 8:45 AM: Welcome and Opening
8:45 AM - 9:45 AM: Keynote
“The Neuroscience of Using Social Media" - Daniela Ferdico Faget, Cerebral Artisan
9:50 AM – 10:40 AM: Workshop
10:45 AM – 11:25 AM: Workshop
11:30 AM – 12:30 PM:
“Developing Your Social Media Presence: Making Connections with Your Clients & Customers” - Kara Kull, MyWedding.com
12:30 PM – 1:45 PM: “Tweet Up”
2:00 PM – 3:00 PM:
3: 15 PM – 4:15 PM: Panel Discussion: The Best and Worst of Social Media
“Successfully Using Social Media” – Learn by Example: Case Studies from Wedding Professionals
o Heather Carter, group sales manager at the Snohomish County Tourism Bureau and www.snohomishcountyweddings.com
o Aaron Nelson, owner of Evantide Photography
o Moderated by Aaron Blank
4:30 PM – 6:00 PM: “Happily Ever After Cocktail Reception” (Note: Two drink tickets will be included for each attendee as part of your registration)
Join your fellow wedding professionals to relax and continue networking opportunities
DAY TWO – TUESDAY, NOVEMER 9, 2010
8:00 AM – 8:30 AM: Continental Breakfast (Note: Breakfast is included as part of your registration fees)
8:30 AM – 9:30 AM:
9:35 AM – 10:25 AM: Workshop
“Enhance Your Brand Using Online Resources and Social Networks” - Ben Rapson, ACT Theatre
10:30 AM – 11:20 AM: Workshop
“Social Media Analytics – Measuring Your Impact and Reach” – John Song, Alterian
11:20 AM – 11:30 AM: Closing Session
“Breaking Through the Noise to Reach New Audiences” - Lacey Yantis and Aaron Blank
11:30 AM – 2:00 PM: Yelp Bridal Showcase Event with Trophy Cupcakes and Via Tribunali
The "Get Engaged Tour" is an intensive two day social media workshop for wedding professionals. Social media is a return to old-fashioned roots of real conversations rather than the high-tech race to keep up with the next big thing. Join us and learn the latest best practices for social networking: how to stay on the cutting edge of digital connections, interactions, communication and most importantly, building relationships.
Get Engaged Workshops have been especially designed for wedding professionals who are interested in connecting with customers digitally. Knowing what matters most for your business can be a strong marketing and strategic advantage in today's business environment. Attendees will receive actionable knowledge that will have an impact on their business strategies for marketing. In this two day event you will learn basic tactics, must-dos and advanced techniques for marketing on search engines and websites. Additionally, Get Engaged Workshops will foster discussion and collaboration in small groups as well as networking opportunities in larger groups.
It doesn't matter if you are brand new to social media or come with a wealth of social media expertise: our "Get Engaged Workshops" are designed with topics and discussions that will prove valuable at every level of experience. Attendees will enjoy networking activities and lunch where they can relax, discuss the latest trends, and make new contacts. Just like all the conferences you have ever attended, you will leave with a stack of business cards. More importantly, we know you will go home with valuable resources, action items and insight - along with many new friends in the wedding profession to stay connected with through social media.
Hear from nationally renowned wedding experts and social media leaders why you MUST and HOW YOU CAN skillfully participate in social media converstations throughout the wedding profession.
Join us to Get Engaged with social media and learn more about . . .
Why Facebook, Twitter, Blogs, Mashable, Foursquare, Posterous?
Your Website Presence, an online storefront is just as valuable as your studio or store.
How to make Social Media an effective tool for your business marketing.
How to use available online social networking sites, online tools and resources.
Clear and definitive ways to improve your online presence.
Search Engine Optimization (SEO) and Link Building - Why is link sharing important to your website?
Business Best Practices for analyzing curent opportunities along with strategies that pertain to the wedding industry.
Create relationships online that mean something to your bottomline.
Answers to the top 5 questions being asked with repsect to how soical media will contribute to your bottom line.
Case studies from peers that understand both the opportunities and challenges created using a thoughtful social media plan.
Leave with practical action plans and the resources needed for the creation of a successful social media campaign.
Laura Cassidy, Editor in Chief of Seattle Metropolitan Bride and Groom
As style editor at Seattle Metropolitan and editor of Seattle Metropolitan Bride & Groom, Laura Cassidy shops for a living. Seriously. She and her team of expert hunter-gatherers bring you trends, store events, and the best of local shops. She spent her time from 1999 - 2006 with Seattle Weekly Magazine as a food editor. Laura began at Seattle Metropolitan in the spring of 06 as lifestyle editor; became style editor and editor in chief of Seattle Metropolitan Bride and Groom when they launched in 2007. She is passionate about helping folks make the most of their city while supporting the local resources that really make their city what it is. At Seattle Metropolitan Bride and Groom Laura is really passionate about helping the couples make really smart, far-reaching and good-looking style and event decisions.
Heather Carter, Snohomish County Tourism Bureau and www.snohomishcountyweddings.com
Heather Carter is the Group Sales Manager for the Snohomish County Tourism Bureau, responsible for promoting Snohomish County's convention facilities to meeting and event planners, in addition she manages www.snohomishcountyweddings.com an on-line resource for wedding facilities and vendors doing business in Snohomish County. Heather previously worked for Macy's NW as Bridal Event and Marketing Manager and Wizards of the Coast as an Event Marketing Specialist. She also owned Puget Sound Wedding Design.
Blair deLaubenfels, JuneBug Weddings
Blair deLaubenfels is the President of Junebug Weddings, the award winning on-line wedding magazine. With an exclusive membership that includes the leading wedding professionals in Southern California and the Pacific Northwest, as well as the top wedding photographers in the world, Junebug Weddings helps wedding professionals distinguish their businesses and gain clients in the luxury wedding market. As an accomplished public speaker, Blair is well versed on a wide range of topics including brand-building, effective website design, search engine optimization, online publishing, and social media strategies.
Shauna Causey, Ant's Eye View
Shauna Causey (@ShaunaCausey) has managed communications, community relations and social media strategy for companies, non-profits and elected officials. She’s worked for the Seattle Mariners, FOX, Fox Sports Net, Comcast and is now a social media strategist for Ant's Eye View. She's been named part of the Female Empire of Technology by the LA Times, voted in the 100 Top Women in Seattle Tech by TechFlash, featured in Seattle Woman Magazine and the Huffington Post. Shauna serves on the board of directors for Social Media Club Seattle as the Communications Director. She also serves on the board for Reel Grrls and Leadership Tomorrow.
In early 2009, she started Voluntweetup, an event series where local technology enthusiasts volunteer to train and educate non-profits how to effectively use social media. She also leads Twestival Seattle (part of a global non-profit social media event).
Aaron Nelson, Evantide Photography
Aaron Nelson is co-owner/photographer at Evantide Photography of Bellingham, Wash. He started the company nearly ten years ago. He attributes some of his success to the growth of social media and the networking he has been able to accomplish with people and clients who can spread the word online. Most recently Aaron used social media to place him in the top five category in KING 5's (NBC Seattle) Best Of Award program. He is recognized as one of the best social media wedding professionals in Washington.
John Song, Alterian
John is a social media entrepreneaur having strated numerous social media research and brand analytics companies. Most recently he merged Lift9, a company he founded with Alterian, where he currently works. Prior to that John was a managing partner at Ascentium (Interactive Agency), a founder of ZeroDash1 (analytics), a founder of ProAuto Seattle, managing director of Noetix and president of ePods. John is a nationally recognized social media analytics expert.
Heather Fernandez, Fairmont Olympic Hotel
Heather Fernandez is the Public Relations contact for The Fairmont Olympic Hotel, Seattle. She thrives on community and story telling and enjoys melting the two by making sure that the world knows all about the magnificent tales this historic property has to tell. She graduated from Seattle University in 2006 with a Bachelors Degree in Communication Studies and Public Relations with a Minor Degree in Spanish Language and Culture and began her career here at the hotel in 2008. She fell in love with Social Media when she realized that it dramatically improved the business goals of the public relations field forever!
Ben Rapson – ACT Theatre
Ben has been the social media guru at ACT Theatre for over two years. ACT Theatre produces world-class plays in addition to a bevy of dance, film, music, art and more. Their recent ACTPass Membership program gives year-round access to see everything ACT produces, for $25 a month. It was a program started online and promoted via social media. Ben handles all online promotions and eCommunications for ACT, and has a passion for the most powerful form of marketing in the world: word of mouth. He believes that every business has the potential to benefit from social media. ACT hosts weddings throughout the course of the year. Follow ACT! http://facebook.com/acttheatre | http://twitter.com/acttheatre | http://acttheatre.org.
Aaron Blank, Vice President at The Fearey Group and Strategic Business Development Director for Visions of Romance
Aaron is a proven leader in social networking and relationship strategies for many high profile businesses including Swedish Medical Center, The Fairmont, Lisa Dupar Catering, Vulcan Inc., Seattle Chamber of Commerce, Allen Institute for Brain Science, and the City of Seattle, among others. Aaron has been using social media tools since the early days of dial-up and America Online, where chat rooms were the dominant social media tool. Aaron is a sought after speaker and knowledgeable force on developing social media strategies to help business executives “Get Engaged” online. Aaron’s resources and guidance can take you and your business to the next level in social media marketing. Find him online on Twitter @SeattleBlank.
Lacey Yantis, Owner, Creative Director and Lead Photographer of Visions of Romance
The love of the wedding process and photography combine to make her company successful. However, Lacey recognizes that to move her business to the next level she needs to do more. The importance of social media in today's business world cannot be denied. Lacey is dedicated to building important online relationships with her peers, wedding professionals, clients, local business and potential clients. These online relationships have grown into projects and events moving Visions of Romance beyond simply capturing those very special wedding day moments. In less than two months Lacey gained over 1,000 followers on Twitter (@Laceyyantis). She has an active blog (visionsofromanceblog.com) and can be found on Facebook (facebook.com/Seattleweddings). Wedding photography can be viewed at www.visionsofromance.com.
Daniela Ferdico Faget, Cerebral Artisan
Daniela earned her doctorate in Psychology, with an emphasis in Neuropsychology, in 1999. Her education in cognition has been critical in helping her understand how people make decisions, how their language indicates what they want, and what they are afraid of. Combining her left brain with her right (see her stunning work at www.bellasignature.com) has made her consultations a win-win for her and her clients – she is able to truly see the outcome the client wants to see, even when the client has no idea what they want. The knowledge of the cognitive decision making process helps Daniela alter her consultation in front of the client based on the client’s language and behavior, which creates a better understanding of what she has to offer and the value this brings to each particular client. Daniela is excited to introduce the idea of bringing neuroscience into not only the event industry, but any industry where artists and clients interact. With a basic understanding of several cognitive processes, anyone can improve their consultations, communications, and return on investment to the client.
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