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The future is MOBILE : Z to A of mobile marketing!

Genius Incubator

Wednesday, January 18, 2012 from 6:30 PM to 8:45 PM (GMT)

The future is MOBILE : Z to A of mobile marketing!

Ticket Information

Ticket Type Sales End Price Fee Quantity
Standard ticket Ended £35.00 £1.53
Late ticket Ended £45.00 £1.78
Cass students - register with Cass student id Ended Free £0.00

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Event Details


Genius Incubator proudly presents

A seminar for Europe's mobile marketing fanatics


"The future is MOBILE : Z to A of Mobile Marketing!"




Carl Uminski, Founder & Chief Operating Officer, Somo Agency

Jon Mew, Head of Mobile, Internet Advertising Bureau 

There will be presentations for about 60 minutes on the smart phone and tablet apps industry followed by Q&A by the panel.



18th January 

6:30pm to 8:30pm



Cass Business School 

106 Bunhill row, London ec1y8tz

Register now at


Members of Meetup may use discount code MEETUP10.

Topics to be covered in presentations:

Key user trends including

-          How big is mobile in the UK

-          How is Mcommerce growing

-          How are consumers using tablets


How to make money from mobile advertising

-          How much is spent (using IAB & PwC ad spend survey)

-          How well does Rich Media work (a case study with John Lewis)

-          What the buy side thinks of mobile advertising (our research into media agency opinions of mobile)

Is Freemium the most successful model - how to acquire customers and retain them.

Which business segments have seen the most app launches. Which ones are most promising/ most cluttered? 
How do you ensure top of mind recall for your apps?
Who to partner with for creating , marketing and distributing the best apps? 
What models exist for customer acquisition?
Industry structure with publishers, advertisers , content creators etc.
What does the future look like for mobile entrepreneurs?
What are the opportunities and threats to the industry?
How can a startup mobile entrepreneur punch above their weight and take on established competition? 



Featuring Speakers


Carl Uminski, Founder & Chief Operating Officer, Somo Agency








An internet industry pioneer having held General Management positions in both Europe and the USA with Yahoo.  Carl has over 15 years experience creating new products, defining and executing business strategies on both the PC and Mobile internet.

Carl’s speciality in advertising took a leap in 2000 when he joined Nick Hynes to build the international business for Overture, the creator of the sponsored search industry.  As CTO, Carl was an integral part of leading the European success that eventually led to the business being sold to Yahoo! Inc for $1.6B in 2003.  Overture worked with more than 50,000 advertisers and partnerships with every large internet publisher in Europe.

Carl was later head hunted to the Silicon Valley, California where he led the mobile search business for Yahoo! on a global basis working with some the world’s largest mobile businesses such as Vodafone, AT&T, Verizon Wireless and China Telecom.

Prior to founding Somo Ltd, Carl built a mobile social network with a specific focus on emerging markets and still engages with many internet businesses on a consultancy basis.

As a founder of Somo, Carl has a unique knowledge of the mobile industry ranging from product and technical development through to understanding the commercial opportunities for brands to engage with consumers through carefully thought out strategies maximising return on investment opportunities.


Jon Mew, Head of Mobile, Internet Advertising Bureau




Jon Mew was appointed in November 2008 as the IAB’s first Head of Mobile. Jon works with advertisers and agencies, helping them to understand the value of mobile advertising and how it can add to marketing campaigns.


Before joining the IAB Jon was the Head of Marketing for Orange portals team, controlling the trade and consumer marketing strategies for the fixed and mobile portals, along with media research. He marketed the launch of Orange’s converged and mobile advertising opportunities, helping Orange to become the most recognised multi-platform media owner.


Before Orange, he worked at Freeserve then Wanadoo looking after trade marketing, promoting their advertising portfolio to advertisers and the marketing industry. Previous to that he worked in both marketing and media research at Carlton TV, then part of ITV


Genius Incubator helps entrepreneurs realise their dreams. Genius Incubator provides mentoring and advisory services to early stage and growth stage entrepreneurs and helps them raise equity capital of GBP200000 to GBP20 million from angel investors, venture capitalists and high networth individuals in Europe, Middle East and India. Genius Incubator is based in London and has partners in NewYork, Sanfrancisco, and Mumbai. 






Have questions about The future is MOBILE : Z to A of mobile marketing!? Contact Genius Incubator
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When & Where

106 Bunhill Row
EC1Y 8TZ London
United Kingdom

Wednesday, January 18, 2012 from 6:30 PM to 8:45 PM (GMT)

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Genius Incubator

Genius Incubator helps entrepreneurs realise their dreams. Genius Incubator helps growth stage companies raise capital from Venture Capitalists, private equity investors, angel investors and lending institutions in UK, Europe and India.www.geniusincubator.com


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