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The Freemium Summit - The Business of Free

Charles Hudson and mediabistro.com

Friday, March 26, 2010 from 9:00 AM to 5:00 PM (PDT)

The Freemium Summit - The Business of Free

Ticket Information

Ticket Type Sales End Price Fee Quantity
General Admission Ended $449.00 $0.00

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Event Details

Thank you for your interest in the Freemium Summit. On-site registration for the Freemium Summit will begin at 8:30 AM on Friday, March 26th at the UCSF Mission Bay Conference Center, 1675 Owens Street, San Francisco, CA. Stop by the registration desk with a credit card and we'll be happy to register you.


The first Freemium Summit is a one day event focused on exploring what it takes to succeed under the freemium business model. Across all segments of the media landscape, entrepreneurs and executives are pioneering models that combine a free offering with a premium, paid offering. This hybrid business model is one of the most exciting areas of business model innovation impacting the world of media and the Freemium Summit will explore the most important topics on the minds of leading practitioners.

Confirmed Speakers

  • Toni Schneider,  Automattic (WordPress)
  • Matt Brezina, Xobni
  • Aaron Levie, Box.net
  • Phil Libin, Evernote
  • David Sacks, Yammer
  • Tom Conrad, Pandora
  • Drew Houston, Dropbox
  • Hill Ferguson, Zong
  • Ranjith Kumaran, YouSendIt
  • Ben Chestnut, Mailchimp
  • Lance Walley, Chargify
  • Isaac Hall, Recurly
  • Lincoln Murphy, Sixteen Ventures
  • Shayan Zadeh, Zoosk
  • Andrew Lacy, Tapulous
  • Jeff Smith, Smule
  • Clive Downie, ngmoco

Agenda for the Day

  • 8:00 AM - 9:30 AM Registration
    Join us for coffee and other assorted treats during registration. Bring your ticket confirmation and ID to help expedite registration.  
  • 9:30 AM Welcome to the Freemium Summit
    Charles Hudson, Host, Freemium Summit 
  • 9:45 AM - 11:15 AM Freemium for Consumer Internet Businesses
    Our consumer Internet content block features 20 minute talks from leading companies making the freemium business work in consumer Internet applications.
    • Toni Schneider, Automattic
    • Phil Libin, Evernote
    • Tom Conrad, Pandora
    • Drew Houston, Dropbox    
  • 11:15 AM - 11:40 AM The Abuse that Comes with Free
    Switching to a freemium model isn't always easy. What can go wrong when switching to a freemium model? How do you handle the influx of new users? Hear one company's cautionary tale of what can happen when switching to a freemium model.
    • Ben Chestnut, Mailchimp 
  • 1:00 PM - 3:00 PM Freemium and the Enterprise
    Curious about what it takes to make freemium succeed when developing enterprise or business applications? Our group of esteemed experts will share their thoughts on what it takes to succeed in this space.
    • Lincoln Murphy, Sixteen Ventures
    • Aaron Levie, Box.net
    • Matt Brezina, Xobni 
    • Ranjith Kumaran, YouSendIt
    • David Sacks, Yammer
  • 3:00 PM - 3:45 PM Making Freemium Work on Mobile Platforms
    Mobile is a rapidly growing opportunity for people interested in the freemium model. What does it take to succeed using a freemium model in mobile? Our speakers will share their thoughts on this exciting topic.  
    • Clive Downie, ngmoco
    • Andrew Lacy, Tapulous
    • Jeff Smith, Smule
  • 3:45 - 4:15 PM Break
    Take a moment to recharge your batteries and top up your tank with sugar or caffeine.  
  • 4:15 PM - 4:45 PM Building a Freemium Business on Someone Else's Platform 
    Are you a developer looking to build a successful business on someone else's platform? How do you mitigate risks? Is this something that is in fact doable? Join us for a set of interesting talks on this critical topic. 
    • Shayan Zadeh, Zoosk
  • 4:45 - 5:30 PM Payments and Monetization for Freemium Businesses
    We'll close the day talking about what it takes to succeed in generating revenue from your users. Should you build your own billing system? Should you support alternative payments? Our closing panel will shed some light on this important topic.  
    • Lance Walley, Chargify
    • Isaac Hall, Recurly
    • Hill Ferguson, Zong 
  •  5:30 PM Closing 

Within the major themes above, the Freemium Summit will focus on the most important specific topics facing entrepreneurs and executives today:

  • Product segmentation for freemium success
  • Analytics, metrics, and measurement best practices
  • Customer acquisition and retention strategies for freemium businesses
  • Success stories
  • Lessons learned  - the limits of the freemium model
  • Businesses that looked at freemium and opted for another model (subscription, advertising, etc)

We will start announcing our first set of speakers in early January. To stay in touch with us, you can follow us on Twitter, join our Facebook fan page, or subscribe to our mailing list.

Speaker Submission Process

We are accepting speaker submissions until January 31, 2010. To be considered for a speaking opportunity, please send a bio and description of what you'd like to discuss to charles@freemiumsummit.com or call us at (650) 249-0905. Preference will be given to those speakers willing to share actual data / conclusions / findings with the audience.


 

 

 

 

 

 

 

Have questions about The Freemium Summit - The Business of Free? Contact Charles Hudson and mediabistro.com

When & Where


UCSF Mission Bay Conference Center
1675 Owens Street
San Francisco, CA 94143

Friday, March 26, 2010 from 9:00 AM to 5:00 PM (PDT)


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