San Francisco, California
London, United Kingdom
This one day cours will provide you with a high level understanding of the process needed to start your own artisanal or specialty food business.
Taught by a food industry veteran, this course will cover the following topics:
- Product ideation / Market research
- Feasibility analysis
- Branding strategy
- Company formation and brand registration
- Product development
- Costing and pricing
- Packaging Design
- Manufacturing options
- Launch process
- Distribution channels
- Sales and distribution plan
- Selling tool development
- Price lists
- Sales / Marketing / Promotion
- Financial planning
This event is a great opportunity to tie all of the important pieces of a startup business together and come out on top. A series of handouts will be distributed to all registrant that will contain valuable information, resources and tools to help them plan their business launch.
ABOUT THE INSTRUCTOR
Michel has spent over 20 years building consumer brands at large and small companies, like The Walt Disney Co and Diageo. In addition to being a successful food entrepreneur, he is founding partner of The Radical Clarity Group (RCG), a consulting firm that works with food companies to creating strong brands and growing profitable businesses. He also helps his clients to raise working capital.
Michel serves as advisor to Pacific Community Ventures in the food and beverage and consumer products categories. He sits on a number of food company and non-profit boards and has been guest lecturer, on product innovation, at UCLA’s Anderson School of Management.
He is founder of The Fine Foods Group, a professional network of 900+ natural, specialty and artisan food companies in Southern California.
When & Where
The Fine Foods Group & The Hood Kitchen Space
The Fine Foods Group
The Fine Foods Group (FFG) is a professional networking organization for natural, specialty and artisan food entrepreneurs based in Southern California.
Its focus is on creating a productive networking and acceleration environment in which its 900+ member companies can share best practices and contacts in the industry and benefit from other members’ insights on issues facing their businesses.
Visit our website to find out more about our organization.
The Hood Kitchen Space
The Hood Kitchen Space, an Orange County Health Department-certified commercial kitchen space in Costa Mesa, California, offering culinary professionals and entrepreneurs a reliable space on a 24/7 basis.
Visit our website to find out more, or email firstname.lastname@example.org with any questions or inquiries.