THE FEED: Implementing Technology: It’s all gone too far
Monday, May 9, 2011 from 6:30 PM to 9:30 PM (PDT)
Manchester, United Kingdom
We’re all trying to push new technology. Whether it’s sticking a QR code in the digital strategy, embedding an RFID tag into our marketing campaign or advising clients to use "the cloud" when running their business. “It’s a great piece of technology. it’s brill for PR! Be a trail blazer” The industry says, but what are the real risks and benefits to using new technology in business?
- Do your target audience really use this stuff?
- What are the REAL PR benefits?
- Does it enhance your brand image?
- Does it interfere with creativity?
- Should clients be more open to new technology?
- Is it good to experiment?
Drink, eat and debate the issue with our expert panel at The Feed. The Castle Hotel, Manchester from 6:30 Monday 9th May.
Chaired by Hugh Garry, Senior Producer at the BBC specialising in digital creativity across BBC Audio and Music @Huey
Mark Cadwaladr, Digital Technology manager for PZ Cussons @markcadwaladr
John Delacruz, Award Leader of BA Advertising and Brand Management at Staffs Uni @Johndelacruz
Tom Cheesewright, technology consultant and commentator, and co-founder of marketing software company CANDDi @bookofthefuture
When & Where
The web industry is in a constant state of beta. Always evolving and changing. So every second Monday at The Castle, we'll be debating issues in the tech/ web/ digital/ design industries. No holds barred, we aim to find out what industry experts really think.