The Evolution of PBN - Delivering the News Through Digital, Print and Events
Wednesday, August 20, 2014 from 11:30 AM to 1:00 PM (HST)
San Francisco, California
London, United Kingdom
The business models used by news media organizations are constantly evolving, and PR professionals need to stay current to ensure their strategic recommendations are relevant to reach today's audiences.
Join Pacific Business News Editor-in-Chief Kam Napier for an engaging discussion on the changing demands of how Hawaii wants its news, and how PBN is leveraging this shift to reach more readers, engage the community, and be an informative source that can benefit your company and clients.
Adopting a 360-degree approach to news delivery, PBN has evolved over the last year into a digital-first newsroom, with journalists breaking news every day, all day, online. Its weekly print edition and expanded events schedule fit well into a model that ensures the outlet is more integral than ever to Hawaii’s business community.
Kam Napier joined PBN as editor-in-chief in April. Prior to that, he covered Hawaii for 19 years at Honolulu Magazine, the last 8 as editor. His reporting on subjects from architecture to zoology have won awards from The Society of Professional Journalists and Hawaii Publishers Association.
Royal Hawaiian Center: validation for 1 hour, $1 per hour thereafter up to four hours.
All attending participants MUST choose one of the four menu items listed below and email to firstname.lastname@example.org by August 19. If a meal is not selected in advance, one will be chosen at random.
• Tropical Chopped Salad
• Fresh Mahi Mahi Fish 'N Chips
• Grilled Mahi Mahi Sandwich
• 1/2-Pound Burger, served with French Fries & Onion Rings
When & Where
Founded in 1947, PRSA Hawaii is one of six founding chapters of the Public Relations Society of America. The chapter's mission is to build value, understanding, and the demand for public relations professionals in Hawaii.
PRSA Hawaii is committed to advancing the standards of the public relations profession and supporting students and young practitioners who are developing skills in the field. Professional development seminars, informational forums, skills workshops, and monthly luncheon programs are offered to over 300 public relations professionals and students across the state.
PRSA Hawaii is a vibrant organization comprised of an active nucleus on Oahu, a progressive affinity group on Maui, and over 100 members across the state. The organization also mentors two Public Relations Student Society of America (PRSSA) chapters at Hawaii Pacific University and the University of Hawaii at Manoa.
The Hawaii chapter is one of 117 chapters grouped into 10 geographical districts. Download a brochure about our history.