Skip Main Navigation
Page Content
This event has ended
General Assembly London

The Essentials of Product Management

General Assembly London

Monday, March 3, 2014 at 6:30 PM - Tuesday, March 4, 2014 at 9:30 PM (GMT)

The Essentials of Product Management

Ticket Information

Ticket Type Sales End Price Fee Quantity
Day 1 & 2: Early Bird Ended £125.00 £3.78
Day 1 & 2: Regular Ticket Ended £150.00 £4.40
Day 1 Only Ended £75.00 £2.53
Day 2 Only Ended £75.00 £2.53

Who's Going

Loading your connections...

Share The Essentials of Product Management

Event Details


The Essentials of Product Management


3 March – 4 March
2 Sessions



You’re full of ideas, but how do you know which are worth working on? In this workshop, you’ll learn how to use the MVP (Minimum Viable Product) philosophy to test and validate your ideas with the least amount of work required. The ultimate goal is to get to product/market fit. Take your idea and get moving in the right direction quickly and efficiently.

You’ve put in a lot of hard work to launch a new product, but the work doesn’t stop there: products are constantly evolving even after launching. Being able to measure your product’s progress is critical to improving it. In the second portion of this workshop, you’ll learn how to identify the right metrics and KPIs to guide your product to continued success.


Monday, 3 March 6:30 – 9 pmTesting and Validating Your Idea
  • Explain the purpose and process of building an MVP.
  • Identify various ways to build and learn from an MVP.
  • Evolve an MVP to reach product/market fit.
  • Determine if product/market fit has been achieved for a product.
Tuesday, 4 March 6:30 – 9 pmMeasuring and Improving Using Metrics
  • Define success for a product using the language of product metrics.
  • Identify the right metrics and KPIs to track for a given product.
  • Identify tools you can to measure your metrics.




Brandon Mensinga Photo

Brandon MensingaVP Product Management,

Brandon is Director of Product Management offering a unique blend of business and technical savvy, a big-picture vision and the drive to make that vision a reality. Experienced at building successful products and increasing the profitability of existing solutions. Experience in all key aspects of the product life cycle including new product launch, product variants and positioning for markets segments.


Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

Have questions about The Essentials of Product Management? Contact General Assembly London

When & Where

General Assembly Campus
9 Back Hill
EC1R 5EN London
United Kingdom

Monday, March 3, 2014 at 6:30 PM - Tuesday, March 4, 2014 at 9:30 PM (GMT)

  Add to my calendar


General Assembly London

General Assembly London is a campus for technology, design, and entrepreneurship. We provide educational programming, space, and support to facilitate collaborative practices and learning opportunities across a community inspired by the entrepreneurial experience.

  Contact the Organizer

Please log in or sign up

In order to purchase these tickets in installments, you'll need an Eventbrite account. Log in or sign up for a free account to continue.